Sold by: Diesel Labs
Deployed on AWS
Top content Share of Voice (SOV) describes the percentage of engagement by distribution type (linear, streaming, theatrical) generated vs all media content in the US. Unlike the Media & Entertainment Share of Voice: All Content reports which details the share of voice for specific titles, this report illuminates the share of voice at an aggregated distribution type level.
Overview
What this data set is: Top content Share of Voice (SOV) describes the percentage of engagement by distribution type (linear, streaming, theatrical) generated vs all media content in the US. Unlike the Media & Entertainment Share of Voice: All Content reports which details the share of voice for specific titles, this report illuminates the share of voice at an aggregated distribution type level.
Data Detail: This report contains a list of the three distribution types with their associated SOV percentage (%) for yesterday.
Methodology: Diesel Labs is a data curation company that specializes in deriving insights from the major social and video platforms to help researchers and analysts understand what topics are the most important and why. This report includes data from X / Twitter and is based on organic Tweets about the title(s) in question.
Application guidance / ideas: This report can be used in conjunction with other forms of data (viewership hours, ratings, audience attention) to understand not just the volume of engagement but the relative share based on what is happening across the entertainment landscape. In addition it can be used to understand the relative impact that streaming content releases have vs other distribution types, or the relative impact of theatrical releases have vs other distribution types.
About Diesel Labs: Diesel Labs measures audience engagement with content across all major social and video platforms - curating, organizing and analyzing the vast unstructured data and readying it for seamless integration into business intelligence tools, reporting and even generative AI models.
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Dimension | Description | Cost/month |
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Product Access | Dimension that grants access to the product for subscribers. | $149.00 |
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You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Distribution Share of Voice Data Set | All historical revisions | All future revisions | Not included | Not included |
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