Overview
'TCS Customer Intelligence & Insights™ for banking' is WAR/TFR -certified by AWS.
The product supports the following AWS services:
- AWS EKS
- AWS ECR
- AWS VPC
- AWS RDS
- AWS EMR
- AWS S3
- AWS EFS
- AWS SES
- AWS API Gateway
- AWS Cloud IAM
- AWS Lambda
- AWS RDS
- AWS Route53
- AWS Cloud ALB
- AWS Cloud Watch
- AWS Guard Duty
Customers expect the same personalized services, products, and advice from their bank as they get from other industries. Unfortunately, many banks struggle to gain visibility across data silos to understand customer behaviors, sentiments, and preferences. They are unable to personalize customer engagement and offers in real time to deepen customer relationships and grow customer lifetime value (CLV).
Relationship managers do not have the real-time, data-driven insights needed to engage effectively with customers throughout their customer journeys. Marketing professionals are unable to proactively target the right customers with the right banking products and services via customers’ preferred channels. Risk managers are ineffective at reducing customer default, predicting early pay-off, and monitoring portfolios.
Banks, also face significant challenges in acquiring and retaining small and medium-sized business (SMB) customers. With fintech companies increasingly encroaching on their territory, traditional banks must leverage technology to stay competitive.
Intelligent prospecting tools powered by AI can revolutionize how banks identify and acquire new SMB customers. These tools can scan millions of data points, such as industry trends, market conditions, and business performance metrics, to pinpoint SMBs that are likely to need banking services. By utilizing predictive analytics, banks can target startups in emerging sectors that are likely to need financial support, thereby proactively reaching out with tailored solutions.
TCS Customer Intelligence & Insights™ for banking is a flexible customer analytics and real-time CDP software solution with prebuilt use cases for banking. CI&I collects and unifies first party and multisource customer data and makes it available to CI&I customer analytics and other systems of insight and engagement – enabling banks to improve customer cross sell, upsell, CX, and retention while reducing loan defaults.
CI&I is powered by a robust underlying platform that provides advanced AI/ML capabilities. Its pre-built use cases for banking sit on an extensible enterprise platform that monitors, manages, and optimizes the customer experience in real time. CI&I enables banks to better understand their current and potential customers, identify and capitalize on opportunities faster, and build loyalty and value with every customer interaction.
Benefits of CI&I for customers:
- Faster time-to-value with industry-specific use cases
- Integrated 360° customer view for hyper-personalized CX
- Improved cross-sell and upsell with AI-driven next-best actions and offers
- Reduced risk with prediction of customer’s likelihood to default or pay-off loans early
- Reduced churn with personalized customer experiences and proactive engagement
Highlights
- Hyper-personalization: Reduced churn with personalized customer experiences and proactive engagement.
- Next Best Actions (NBA): Increased cross-sell and upsell with real-time contextual next best action recommendations.
- Optimal ROI: Improved marketing ROI with persona discovery and segmentation