Overview

Product video
Dovetail is the AI-native customer intelligence platform that transforms customer feedback into real-time intelligence and action. By unifying every signal from user feedback and customer interviews to support tickets and sales calls, Dovetail continuously applies AI analysis and integrates directly with prototyping and coding workflows, ensuring product development moves at the speed of customers.
The Dovetail customer intelligence platform operates as a continuous cycle of four stages:
Assemble: Centralize every customer voice - sales calls, support tickets, surveys, app reviews, usability tests, and more.
Analyze: Let AI classify automatically, build dashboards, compare segments, and track sentiment shifts.
Uncover: Use AI-powered Chat to surface insights, answer questions, and generate PRDs, research reports, and Voice of Customer updates.
Act: Close the loop with Linear tickets, Slack alerts, automated reports, and Alloy prototypes.
For custom pricing, EULA, or a private contract, please contact AWS-Marketplace@dovetail.com , for a private offer.
Highlights
- AI Contextual Chat: Drill down on data with scoped AI answers
- AI Docs: Generate PRDs, VoC reports, and summaries with citations
- AI Agents: Intelligent operators that reason over Dovetail data and act on your behalf
Details
Unlock automation with AI agent solutions

Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise | Please reach out to AWS-Marketplace@dovetail.com for custom pricing. | $100,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Cost/unit |
|---|---|
Overage above contracted amount. | $0.01 |
Vendor refund policy
You will not be entitled to a refund of paid and outstanding fees.
Custom pricing options
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Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
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Support
Vendor support
Find the answers you need to help leverage the full potential of Dovetail and start enabling your teams to build better products.
You can contact support at support@dovetail.com . Support is available 24/7. We'll respond within 24 hours.
You will have a dedicated customer success manager. The customer success team can be contacted at customersuccess@dovetail.com . Customer success is available from 7:00 a.m. to 7:00 p.m. US PST, Monday through Friday.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
I couldn't do my work without dovetail
An essential UX tool
Life Saver
Leveraging Customer Intelligence to Drive Strategic Product Development
Dovetail - the best partner for UX researcher
The automatic transcription is probably my favorite feature — I don’t have to waste time typing things out, and I can jump straight into tagging and organizing insights. I really like how easy it is to set up tags, group them into folders, and gradually build an analysis as I go through interviews. Pulling highlights into reels and then exporting them is another feature I lean on a lot. Stakeholders love seeing direct clips, and it makes the research feel more tangible.
Lately, I’ve been using the built-in AI more and more. It’s great that I can ask it questions at different levels — within one user, a project, or even a whole folder — and get quick summaries or answers to research questions. It definitely speeds up the process of turning raw conversations into insights.
And honestly, I appreciate that the most important features — transcription, tagging, highlights — are included in the lower-cost plan. That’s what makes it realistic for me to use Dovetail as a freelancer as well, not just in a corporate setting.
Overall, it’s become one of those tools I can’t really imagine doing research without anymore.
Another challenge is integrating quantitative research. I don’t expect Dovetail to analyze survey data for me, but I haven’t yet found a smooth way to bring quant data into the same repository alongside qual studies. Right now we still keep these two streams of research separate.