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    Dovetail

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    Sold by: Dovetail 
    Deployed on AWS
    Dovetail is the first AI-first customer insights hub, helping thousands of teams build better products.

    Overview

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    Dovetail is the first AI-first customer insights hub, helping thousands of teams build better products. From user feedback and customer interviews to support tickets and sales calls, Dovetail automates end-to-end qualitative data analysis and insight discovery, enhances collaboration between teams, and drives action. Driven by ambition and innovation, the Dovetail team is customer-obsessed and on a mission to help the world improve the quality of every thing.

    For custom pricing, EULA, or a private contract, please contact AWS-Marketplace@dovetail.com , for a private offer.

    Highlights

    • Projects: Talk to customers, we'll do the rest. Turn customer conversations, docs, and user feedback into instant insights. Empower your org with customer knowledge to unlock infinite possibilities.
    • Channels: From overwhelming feedback to focus. Turn all your customer feedback into real-time insights with AI. Uncover trends and build products people love. Hear the voice of the customer.
    • Ask Dovetail: Ask Dovetail literally brings the voice of your customer directly to Slack and Microsoft Teams, giving you customer insights at the speed of AI.

    Details

    Delivery method

    Deployed on AWS

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    Features and programs

    Financing for AWS Marketplace purchases

    AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
    Financing for AWS Marketplace purchases

    Pricing

    Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
    Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator  to estimate your infrastructure costs.

    12-month contract (1)

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    Dimension
    Description
    Cost/12 months
    Enterprise
    Please reach out to AWS-Marketplace@dovetail.com for custom pricing.
    $100,000.00

    Additional usage costs (1)

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    The following dimensions are not included in the contract terms, which will be charged based on your usage.

    Dimension
    Cost/unit
    Overage above contracted amount.
    $0.01

    Vendor refund policy

    You will not be entitled to a refund of paid and outstanding fees.

    Custom pricing options

    Request a private offer to receive a custom quote.

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    Legal

    Vendor terms and conditions

    Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .

    Content disclaimer

    Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.

    Usage information

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    Delivery details

    Software as a Service (SaaS)

    SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.

    Resources

    Vendor resources

    Support

    Vendor support

    Find the answers you need to help leverage the full potential of Dovetail and start enabling your teams to build better products.

    You can contact support at support@dovetail.com . Support is available 24/7. We'll respond within 24 hours.

    You will have a dedicated customer success manager. The customer success team can be contacted at customersuccess@dovetail.com . Customer success is available from 7:00 a.m. to 7:00 p.m. US PST, Monday through Friday.

    AWS infrastructure support

    AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.

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    Customer reviews

    Ratings and reviews

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    160 external reviews
    Star ratings include only reviews from verified AWS customers. External reviews can also include a star rating, but star ratings from external reviews are not averaged in with the AWS customer star ratings.
    Nils A.

    I couldn't do my work without dovetail

    Reviewed on Oct 09, 2025
    Review provided by G2
    What do you like best about the product?
    Without Dovetail, I wouldn't be able to conduct as many user interviews or extract actionable insights as effectively as I do now. Having access to a complete transcript, automated highlights, and the ability to edit everything allows me to relax and concentrate fully on each interview. I use Dovetail several times a week. Recently, I've started integrating Intercom and am also working on connecting Slack to bring in insights from the customer support team.
    What do you dislike about the product?
    I'm still learning how to structure the work for the highest impact. The available templates sometimes feel at bit too opinionated, while a blank project obviously leaves me with all the power to mess it up on my own. A bit more guidance would be appreciated.
    What problems is the product solving and how is that benefiting you?
    The transcription and automated highlights and summaries are taking hand on work off my plate which is great. I like that I can organize nuggets into insights, but I'd like more help with that structure. I highly appreciate that I can share highlights with the team via a public link, that way I can build empathy with our users across the whole team.
    Owen D.

    An essential UX tool

    Reviewed on Oct 08, 2025
    Review provided by G2
    What do you like best about the product?
    The ability to quickly tag up videos and create clips of multiple users talking about a specific topic is enormously helpful and compelling when sharing findings with stakeholders.
    What do you dislike about the product?
    Honestly there is nothing I dislike about Dovetail. It is a pleasure to use as they have considered the user experience so thorougly
    What problems is the product solving and how is that benefiting you?
    I use Dovetail to make user research reports and the video creation is very helpful when dealing with execs and other senior stakeholders.
    Research

    Life Saver

    Reviewed on Oct 08, 2025
    Review provided by G2
    What do you like best about the product?
    It just makes my job so much easier. It’s intuitive to use, the generated insights are genuinely helpful, and finding verbatims is effortless. It’s such a no-brainer self-service tool. Its my ride or die when it comes to my research work- I use it everyday!
    What do you dislike about the product?
    The only thing I’d change about Dovetail is being able to search keywords within a specific project. Right now, I can only search site-wide, and since I have multiple research projects running at once, I’d love to be able to narrow searches to a single project.
    What problems is the product solving and how is that benefiting you?
    I love having a complete archive of my customer interviews, with all videos transcribed and key insights generated automatically. It saves so much time and helps me get to insights faster.
    Patrick M.

    Leveraging Customer Intelligence to Drive Strategic Product Development

    Reviewed on Oct 07, 2025
    Review provided by G2
    What do you like best about the product?
    I’ve been utilizing Dovetail to examine historical customer data, and the insights generated have proven instrumental in refining our future product offerings.​​​​​​​​​​​​​​​​
    What do you dislike about the product?
    It takes time to fully understand and leverage all its features effectively. The depth of functionality can feel overwhelming. I’m not a researcher, but once I got it figured out, it was awesome.
    What problems is the product solving and how is that benefiting you?
    Buyers are ultimately liars. But, when you can extrapolate data and truly see the behavior in front of us so I don’t spin in a circle.
    Consumer Goods

    Dovetail - the best partner for UX researcher

    Reviewed on Oct 02, 2025
    Review provided by G2
    What do you like best about the product?
    I use Dovetail both at my full-time job as a UX researcher in a big product company and for smaller freelance projects, and it’s been a game changer in both settings.

    The automatic transcription is probably my favorite feature — I don’t have to waste time typing things out, and I can jump straight into tagging and organizing insights. I really like how easy it is to set up tags, group them into folders, and gradually build an analysis as I go through interviews. Pulling highlights into reels and then exporting them is another feature I lean on a lot. Stakeholders love seeing direct clips, and it makes the research feel more tangible.

    Lately, I’ve been using the built-in AI more and more. It’s great that I can ask it questions at different levels — within one user, a project, or even a whole folder — and get quick summaries or answers to research questions. It definitely speeds up the process of turning raw conversations into insights.

    And honestly, I appreciate that the most important features — transcription, tagging, highlights — are included in the lower-cost plan. That’s what makes it realistic for me to use Dovetail as a freelancer as well, not just in a corporate setting.

    Overall, it’s become one of those tools I can’t really imagine doing research without anymore.
    What do you dislike about the product?
    One area where Dovetail still falls short for me is reporting. I find it much easier to build research reports in Miro — creating documents or boards directly in Dovetail feels clunky. For example, I can’t freely resize images, and the formatting options are pretty limited, which makes it harder to design something visually clear and engaging.

    Another challenge is integrating quantitative research. I don’t expect Dovetail to analyze survey data for me, but I haven’t yet found a smooth way to bring quant data into the same repository alongside qual studies. Right now we still keep these two streams of research separate.
    What problems is the product solving and how is that benefiting you?
    Dovetail makes it easier for me to turn messy interview data into clear insights I can actually use and share with my team — without spending endless hours on manual work.
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