Sold by: Dovetail
Deployed on AWS
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Dovetail is a customer intelligence platform, the first always-on, AI-native system that transforms customer feedback into real-time intelligence, and most importantly, into action.
4.5
Overview
Dovetail is the AI-native customer intelligence platform that transforms customer feedback into real-time intelligence and action. By unifying every signal from user feedback and customer interviews to support tickets and sales calls, Dovetail continuously applies AI analysis and integrates directly with prototyping and coding workflows, ensuring product development moves at the speed of customers.
The Dovetail customer intelligence platform operates as a continuous cycle of four stages:
Assemble: Centralize every customer voice - sales calls, support tickets, surveys, app reviews, usability tests, and more.
Analyze: Let AI classify automatically, build dashboards, compare segments, and track sentiment shifts.
Uncover: Use AI-powered Chat to surface insights, answer questions, and generate PRDs, research reports, and Voice of Customer updates.
Act: Close the loop with Linear tickets, Slack alerts, automated reports, and Alloy prototypes.
For custom pricing, EULA, or a private contract, please contact AWS-Marketplace@dovetail.com , for a private offer.
Highlights
- AI Contextual Chat: Drill down on data with scoped AI answers
- AI Docs: Generate PRDs, VoC reports, and summaries with citations
- AI Agents: Intelligent operators that reason over Dovetail data and act on your behalf
Details
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Free trial
Try this product free according to the free trial terms set by the vendor.
Pricing is based on the duration and terms of your contract with the vendor, and additional usage. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for overages or additional usage not covered in the contract. These charges are applied on top of the contract price. If you choose not to renew or replace your contract before the contract end date, access to your entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise | Please reach out to AWS-Marketplace@dovetail.com for custom pricing. | $100,000.00 |
Dimension | Cost/unit |
|---|---|
Overage above contracted amount. | $0.01 |
Vendor refund policy
You will not be entitled to a refund of paid and outstanding fees.
Custom pricing options
Request a private offer to receive a custom quote.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
Find the answers you need to help leverage the full potential of Dovetail and start enabling your teams to build better products.
You can contact support at support@dovetail.com . Support is available 24/7. We'll respond within 24 hours.
You will have a dedicated customer success manager. The customer success team can be contacted at customersuccess@dovetail.com . Customer success is available from 7:00 a.m. to 7:00 p.m. US PST, Monday through Friday.
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Prachi G.
Centralized Research Hub with Powerful AI Features
Reviewed on Jan 16, 2026
Review provided by G2
What do you like best about the product?
I use Dovetail for research synthesis and consumption. I like that it has become a centralized location for all our research data. The AI features are quite impressive, especially the ability to chat with the data, which is really helpful. I also appreciate the highlights, particularly those that are auto-generated.
What do you dislike about the product?
I think there is a lot that can be done with the canvas. If I want to add data onto the canvas view, that should be allowed.
What problems is the product solving and how is that benefiting you?
Dovetail has become a centralized location for all our research data, aiding research synthesis and consumption.
Nils A.
I couldn't do my work without dovetail
Reviewed on Oct 09, 2025
Review provided by G2
What do you like best about the product?
Without Dovetail, I wouldn't be able to conduct as many user interviews or extract actionable insights as effectively as I do now. Having access to a complete transcript, automated highlights, and the ability to edit everything allows me to relax and concentrate fully on each interview. I use Dovetail several times a week. Recently, I've started integrating Intercom and am also working on connecting Slack to bring in insights from the customer support team.
What do you dislike about the product?
I'm still learning how to structure the work for the highest impact. The available templates sometimes feel at bit too opinionated, while a blank project obviously leaves me with all the power to mess it up on my own. A bit more guidance would be appreciated.
What problems is the product solving and how is that benefiting you?
The transcription and automated highlights and summaries are taking hand on work off my plate which is great. I like that I can organize nuggets into insights, but I'd like more help with that structure. I highly appreciate that I can share highlights with the team via a public link, that way I can build empathy with our users across the whole team.
Owen D.
An essential UX tool
Reviewed on Oct 08, 2025
Review provided by G2
What do you like best about the product?
The ability to quickly tag up videos and create clips of multiple users talking about a specific topic is enormously helpful and compelling when sharing findings with stakeholders.
What do you dislike about the product?
Honestly there is nothing I dislike about Dovetail. It is a pleasure to use as they have considered the user experience so thorougly
What problems is the product solving and how is that benefiting you?
I use Dovetail to make user research reports and the video creation is very helpful when dealing with execs and other senior stakeholders.
Research
Life Saver
Reviewed on Oct 08, 2025
Review provided by G2
What do you like best about the product?
It just makes my job so much easier. It’s intuitive to use, the generated insights are genuinely helpful, and finding verbatims is effortless. It’s such a no-brainer self-service tool. Its my ride or die when it comes to my research work- I use it everyday!
What do you dislike about the product?
The only thing I’d change about Dovetail is being able to search keywords within a specific project. Right now, I can only search site-wide, and since I have multiple research projects running at once, I’d love to be able to narrow searches to a single project.
What problems is the product solving and how is that benefiting you?
I love having a complete archive of my customer interviews, with all videos transcribed and key insights generated automatically. It saves so much time and helps me get to insights faster.
Patrick M.
Leveraging Customer Intelligence to Drive Strategic Product Development
Reviewed on Oct 07, 2025
Review provided by G2
What do you like best about the product?
I’ve been utilizing Dovetail to examine historical customer data, and the insights generated have proven instrumental in refining our future product offerings.
What do you dislike about the product?
It takes time to fully understand and leverage all its features effectively. The depth of functionality can feel overwhelming. I’m not a researcher, but once I got it figured out, it was awesome.
What problems is the product solving and how is that benefiting you?
Buyers are ultimately liars. But, when you can extrapolate data and truly see the behavior in front of us so I don’t spin in a circle.