DigiTRAC (Digital Insights Generating Innovative Tracking, Reporting, & Analytics Capabilities) is Fractal's accelerator that helps solve for some of the key challenges that pharma marketeers face today. Data processing from third party vendors, it's standardization, focused metrics for digital measurement across key channels, quick TAT for faster insights remains of the key pain points that DigiTRAC solves for. It's coupling with the primary AWS native services helps accelerate the following salient features:

• Data ingestion from 20+ vendor sources
• Pre-established DQ checks that leads to organizing clean analytics ready data for usage
• Inclusion of some pre-designed analytics at different levels - campaign, content, channel, web, deep engagement channels, paid search and social and executive summaries.
• Analytics that are customizable at all levels based on business and therapy area requirements with business rules.
• An AI layer for self-serve prompt based analytics using SQL workbench for non-tech users. This digital suite of data hub and performance analytics is ideal for kickstarting any brand’s digital journey, also enabling different digital personas like campaign managers, content leads and strategy heads to evaluate across different areas, thus enabling faster decision making and course corrective measures. The integration of the digital suite with sophisticated systems such as market mix models, next-best recommendation systems, and AB testing features revolutionizes the landscape of pharmaceutical data analysis and decision-making. Above all, a Gen-AI layer enhances user experience by providing intuitive and conversational interfaces, making complex data analytics more approachable and understandable for all stakeholders involved in the digital organization. Through natural language processing capabilities, users can easily query data, generate insights, and collaborate effectively, democratizing access to actionable intelligence regardless of their background or expertise. Together, these integrations enable critical roles in the Digital Organization, like Campaign leads, Content leads, Digital strategy Leads, and heads of brand and channel, thereby also enhancing the capabilities of our digital analytics platform, providing pharmaceutical companies with a comprehensive suite of tools to analyze, optimize, and innovate in an ever-evolving landscape.