Pandemic Profile - Consumers Comfortable Going to the Gym
Provided By: Prosper Insights & Analytics
Pandemic Profile - Consumers Comfortable Going to the Gym
Provided By: Prosper Insights & Analytics
This Pandemic Profile Data and Analysis dataset is one of a series of consumer segment datasets that lists persona profile answers and behaviors from Prosper's US Monthly Consumer survey in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant. Data file profiles the segment group who answered they are "Comfortable Going to the Gym."
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Payment schedule: Upfront payment | Offer auto-renewal: Supported
$350 for 12 months
Overview
This Pandemic Profile Data and Analysis dataset is one of a series of consumer segment datasets that lists persona profile answers and behaviors from Prosper's US Monthly Consumer survey in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. The survey is anonymous. Zero PII. CCPA and HIPAA Compliant.
Data file profiles the segment group who answered they are comfortable "Going to the Gym" to the survey question: “When your State Governor allows, which of the following activities do you feel comfortable engaging in/going to? (Check all that apply)”.
Prosper's US Monthly Consumer survey is conducted once a month for over 18 years. The survey monitors how consumers are feeling about the economy, shopping behavior, future purchase intentions, public policies and more. The survey data is tabulated and mathematically balanced to the US adult population.
This Pandemic Profile Data and Analysis file compares the segment data to the US18+ benchmark and includes an Index column to easily spot differencs between the two groups. Click Here to View a Sample Report .
Dataset includes:
Demographic Profile
- Age
- Gender
- Marital status
- Education
- Occupation
- Persons in Household
- Children in Household
- Own/Rent
- Ethnicity
- Business Purchaser
- Business Traveler
- Warehouse Club membership
- Amazon Prime membership
- US Census Region
- US Census Division
Psychographic Profile
- Impulsivity
- Emotional Wellbeing
- Happiness (10 factors)
- Big 5 Components (10 factors)
- Extraversion Score
- Agreeableness Score
- Conscientiousness Score
- Emotional Stability Score
- Openness to Experiences Score
Reaction to Pandemic
- Covid-19 Concerns
- Shopping Behaviors
- Social Distancing Behaviors
- Ecomomic Views
- Use of Stimulus Payment
- Working from Home
- Worried about Job
- Worried about Finances
- Worried about Health Insurance
- Telemedicine Use
- Best In-store Retailers
- Best Online Retailers
Comfort Level with Activities
- Attending school (you or your children)
- Going on business trips
- Going to beauty salons/barber shops
- Going to casinos/racetracks
- Going to church/house of worship
- Going to concerts
- Going to doctor's offices/hospitals
- Going to family gatherings
- Going to festivals
- Going to larger public gatherings
- Going to the library
- Going to movie theaters
- Going to museums
- Going to pools/water parks
- Going to public parks
- Going to restaurants and bars
- Going to sporting events
- Going to the gym
- Going to the zoo
- Going to theme parks
- Shaking hands
- Shopping in stores
- Vacation travel
Data Uses and Applications:
- Marketing Planning
- Media Planning
- Marketing Messaging & Creative
- Target Marketing Modeling
- Competitive Analysis
- Capabilities Presentations
- Strategic Consulting
Provided By
Fulfillment Method
AWS Data Exchange
Data sets (1)
You will receive access to the following data sets
Revision access rules
All historical revisions | All future revisions
Name | Type | Data dictionary | AWS Region |
|---|---|---|---|
Pandemic Profile - Consumers Comfortable Going to the Gym | Not included | US East (N. Virginia) |
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