The Lab reveals actionable intelligence across your entire media supply chain, so you only store, process, clear and pay for what actually matters, permanently.
the lab : Actionable intelligence, across the whole supply chain
Every duplicate you keep costs you twice: once in infrastructure, once in missed opportunity. And every asset you can't quickly clear for the right territory or platform costs you again, in delay and reputational risk. The Lab is a set of capabilities that find it, flag it, fix it and clear it, on your terms.
Four ways the lab pays for itself:
1. Match & Compare
Find related content, tackle versionitis and redundant footage, and see exactly where two versions of the same asset differ. No AI. Just maths.
Access: API, UI
2. Detect Moments
Pinpoint key moments inside continuous, fixed-rig recordings, ideal for reality TV, sport and news, and bin the dead air. No AI. Just maths.
Access: API, UI
Explain Differences
Understand not just what changed between two pieces of content, but why, down to the frame and timecode. Minimal use of AI
Access: MCP, A2A, API, UI
Accelerate Compliance
Automated compliance, clearance and suitability guidance for any territory and platform, including genAI content. Turn days of effort into minutes.
Access: MCP, A2A, API, UI
Commercials
subscription + consumption
Costs
The Lab runs on AWS Infrastructure in your AWS account, which will incur further AWS charges
Highlights
Permanent ROI from video deduplication - Eliminate duplicate and near-duplicate content across your media archive to cut storage and AI processing costs for good. Every duplicate removed is a compounding saving, delivering fast payback and measurable ROI, not a one-off cleanup.
Zero AI for deduplication, minimal AI where it's genuinely needed - Match & Compare and Detect Moments use no AI at all, just proprietary perceptual fingerprinting, for explainable, auditable results with zero model drift. Where AI adds real value, like Explain Differences and Accelerate Compliance, we use it deliberately and minimally, not by default.
Deploy on AWS, on-premises, or a hybrid mix, ideal for digitisation projects - Run natively within your AWS environment via S3, entirely on-premises, or a hybrid of both, so you can clean and deduplicate your archive before migration, not after. Purpose-built for digitisation and legacy archive migration projects, ingest and QC workflows, integrating with the orchestration and media asset management tools you already use.
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
You buy access to the platform through a single option: an Annual Flat Rate billed by units. This is a one-year contract that covers your platform usage for the full term. Pricing scales with the number of units you commit to, so you set the quantity to match your needs. There are no separate tiers or add-on dimensions to combine. You pay one flat rate for the year based on your chosen unit count.
Top-of-mind questions for buyers
What does one "unit" represent in the Annual Flat Rate?
The marketplace listing defines the unit only as one year of platform usage. It does not specify what a single unit maps to in concrete terms, such as a user, hour, or volume of content. Contact the vendor to confirm exactly what one unit measures for your setup.
Does my annual cost change during the one-year term if my usage grows?
You commit to a set number of units at the start, and pay one flat rate for the full year. The rate covers your chosen unit count for the term. If your needs grow beyond that count, contact the vendor to adjust your commitment.
What does the platform do that I am paying for with this annual contract?
The platform provides content intelligence for organisations that create, store, or distribute video. It helps identify duplicate and near-duplicate content to reduce storage and operational costs, and connects playout to audience reaction for near-real-time performance insight.
Tell us how we can improve this page, or report an issue with this product.
Give us feedbackReport a problem with this product or seller
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA).
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Be the first to review this product. We've partnered with PeerSpot to gather customer feedback. You can share your experience by writing or recording a review, or scheduling a call with a PeerSpot analyst.