Sold by: Equifax
Deployed on AWS
Identify high-spending consumers across 10 categories
Overview
Understanding consumer spending is paramount for effective marketing and strategic growth. Equifax offers transaction-based insights into actual consumer spending, helping B2C marketers optimize strategies and drive improved results.
Spending Insights Index, developed for non-FCRA use cases, leverages aggregated transaction data to provide a comprehensive view of spending activity across multiple consumer categories such as Travel (plus hotel, airline, cruise), Dining (plus fast casual, takeout/food delivery), Home Improvement, Insurance, and Total/Overall Spending. The Index ranks each category with scores (1 - 100) for three key measures:
Level of spend: average transaction amount over the past 12 months Recent spend activity: average transaction amount over the past 3 months Spend frequency: average number of transactions per month over the past 12 months
Example of Spending Insights Index in action:
A financial services company wants to identify potential customers who are likely to respond to a credit card offer with travel perks. Use the Travel category to find individuals with a high-level of spend plus spend frequency on travel-related purchases. Narrow the audience by focusing on individuals actively planning or making travel purchases by looking at the recent spend activity.
This solution is designed to increase marketing effectiveness by better identifying consumer household spending, ultimately boosting acquisition, informing cross-sell strategies, and enhancing retention.
Anonymized transaction data is aggregated at the micro-neighborhood / ZIP+4 level to ensure compliance and privacy. It is available as a full data file, or appended to an input file.
For online advertisers, we offer Spending Insights Digital Targeting Segments, available on leading digital platforms, enabling consistent targeting across all touchpoints.
Subset of Fields Included:
All Spend
All Spend 3 Months
All Transactions
Travel-Hotel Spend
Travel-Hotel Spend 3 Months
Dining Fast Casual Spend
Insurance All Spend
Insurance All Transactions
Home Improvement All Spend
Example Use Cases:
Prospecting/Customer Acquisition: Identify prospects for specific campaigns, based on their actual spending on related products
Marketing: Execute personalized ad campaigns, utilizing both online and offline touchpoints
Cross-Sell / Up-Sell: Segment current and past customers based on purchase behavior to promote new or increased spending in loyalty and affinity programs
Details
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Pricing
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Vendor refund policy
Refunds are not offered for this product
Legal
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Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Spending Insights Sample | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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