Sold by: ShareThis Inc
Deployed on AWS
This free sample contains Interest Scores for anonymized users with a high engagement and interest level in skincare products in the last 30 days. Reach and target beauty shoppers currently showing intent to purchase based on their online behavior and activities.
Overview
ShareThis collects real-time online behavioral data and signals from over 180 billion consumer interactions each year. Then use best-in-class data science to enable timely and actionable insights into the wants and needs of consumers. Accelerate growth in CPG with our global consumer interest data.
How ShareThis Interest Scores Work
ShareThis uses NLP and machine learning technologies to extract the contextual meaning of websites and their contents. We capture relevant intent signals associated with specific CPG product categories and calculate an interest score for every user in our network based on their engagement with these web pages. Scores above 1 represent higher than average interest. It identifies highly-engaged users within a category or users more inclined to consider and purchase products in that category.
This is an anonymized sample containing a subset of the ShareThis Interest Scores dataset for Consumer Packaged Goods.
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Dimensions summary
This listing has one pricing dimension: Product Access measured in Units. It is offered at no cost, so subscribing grants access without a charge. There are no tiers, instance sizes, or usage add-ons to choose between. You get a single audience segment focused on skincare consumers who shopped in the last 30 days. This audience can be activated for programmatic targeting across digital channels. Because pricing is flat and free, your cost does not scale with usage or volume.
Top-of-mind questions for buyers
One Unit grants your subscription access to the audience segment. It is not billed per user profile or per record. Access is flat and free, so the Unit simply enables you to use the segment for programmatic targeting. Your cost does not rise as the audience size or activation volume grows.
The segment can be activated programmatically across digital channels, from social to display to connected TV. The audience targets consumers who shopped for skincare in the last 30 days. It is built from real-time online behavior observed across many websites and mapped to user interest and intent.
No. Product Access is free with a single flat structure. There are no tiers, usage add-ons, or overage points. Activating the segment across more channels or campaigns does not trigger extra charges. Your cost stays the same regardless of activation volume or the number of platforms used.
www.sharethis.com
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Delivery details
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
CPG_Skincare_Example | No historical revisions | All future revisions | Not included | Not included |
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