Overview
'TCS Customer Intelligence & Insights™ for insurance' product is WAR/TFR -certified by AWS.
The product supports the following AWS services:
- AWS EKS
- AWS ECR
- AWS VPC
- AWS RDS
- AWS EMR
- AWS S3
- AWS EFS
- AWS SES
- AWS API Gateway
- AWS Cloud IAM
- AWS Lambda
- AWS RDS
- AWS Route53
- AWS Cloud ALB
- AWS Cloud Watch
- AWS Guard Duty
Evolving customer needs, changing demographics, and new technologies have led to a need for accelerated digital transformation in the insurance industry. The limitations of legacy systems, complex operating environments, and concerns about the costs and risks of digital transformation, however, hinder insurers’ ability to take advantage of new and emerging digital technologies to drive customer satisfaction and growth. TCS Customer Intelligence & Insights™ for insurance is designed specifically for insurers with pre-built use cases for faster time to value. It provides access and analytics across siloed data, systems, and devices so insurers can deliver the personalized products and experiences customers seek. It leverages AI and ML to optimize underwriting, pricing, claims, and distribution.
Traditional approaches used by insurers to attract and retain customers are not effective in the age of digital transformation. Instead of catching up to customer journeys, insurers need to shape those journeys to deliver more value. The limitations of legacy systems, complex operating environments, and concerns about the costs and risks of digital transformation, however, hinder insurers’ ability to take advantage of new and emerging digital capabilities to drive customer satisfaction and growth.
'TCS Customer Intelligence & Insights™ (CI&I) for insurance' on AWS is a customer analytics software built specifically for insurers with pre-built use cases for faster time to value. CI&I provides access and analytics across siloed data systems and devices, so insurers can deliver highly personalized products and individual customer journeys. CI&I’s unique AI-driven persona discovery provides data-driven insights that are delivered via next best action, proactive nudges, and personalized engagements to reduce the cost of marketing campaigns while improving member engagement and driving better outcomes for customers.
With complete support of data privacy, TCS Customer Intelligence & Insights™ uses customer life stage and preferences to dynamically optimize propositions and conversions in real time. CI&I’s low-code platform provides seamless data to AI activation to unlock the potential of a ‘Personalized Insurance Engine’. It accelerates the creation of use cases ranging from customized claim segmentation, behavioral premium pricing to outcome-based assignment. From fraud and risk management to predictive product configuration and policy renewal and persistency analysis, TCS Customer Intelligence & Insights™ is a win-win for insurers and members.
Customer analytics: Excels in customer insights and retention by empowering businesses to better understand customers and serve their needs.
Key features: Customer 360: Single customer view with analytics insights on customer profile, policies, claims, interactions, offers, alerts etc. for improved servicing. Customer base view: Stratify the customer base and create microsegments using dynamic customer segmentation for targeted engagements • Digital persona: Discover customer personas from enterprise data using Digital Persona to fine tune engagements. • Experience score framework: Monitor customer experience for the delivery of experience alerts.
Marketing analytics: Determine the right context for relevant actions and offers for optimal retention, engagement and cross/up sell opportunities. Key features: • Dynamic customer segmentation (DCS): Stratify the customer base and create micro-segments using dynamic customer segmentation for targeted engagements • Next best offers (NBO): Create next best offers by discovering customer product affinities • Event-based marketing (EBM): Provide next best actions based on new life event data with event-based marketing for continued engagement • Personalized product advice: Provide personalized next best product to buy (NPTB) recommendations to improve customer outcomes.
Highlights
- Next Best Action (NBA): Enhanced policy and claims engagement with AI-driven next best actions. CI&I is enterprise-ready (GDPR, security and scalability), IoT, real-time, AI, ML and deep learning enabled and helps enterprises with collaboration without boundaries (through APIs).
- Recommendations, driven by AI-based analytics: Improved cross-sell and upsell conversion rates with delivery of relevant offers and recommendations. CI&I provides a low-code drag-and-drop data pipeline canvas to rapidly design, deploy and schedule data integration jobs. It also encompasses a dataset catalog with REST Services for insights-based engagement through any digital channel or use in any third-party visualization tool.
- Optimal ROI: Faster-time-to-value and lower total cost of ownership with pre-built use cases for Life & Annuity (L&A) insurers. This leads to increased return on marketing investments (ROMI), Net Promotor scores (NPS), and customer lifetime value (CLV) with customer journey orchestration.