Sold by: Deloitte Consulting (US)
CognitiveSpark™ for Marketing is a modular omni-channel measurement solution offering a suite of Closed Loop Measurement (CLM) components for healthcare professional (HCP) and patient analytics where media exposure data is matched to anonymized patient-level data (APLD) via privacy-safe identity resolution. CognitiveSpark™ for Marketing employs a projection methodology to accurately reflect the unique consumers reached per media channel. This analytic suite measures campaign performance and quantifies return on investment (ROI), while the Multi-touch Attribution (MTA) techniques help identify underperforming campaign attributes to optimize campaign spend and resources. CognitiveSpark™ for Marketing solutions are frequently combined with custom omnichannel consulting engagements, holistically addressing all customer audience types (patients, healthcare professionals, healthcare organizations, payer/provider) to drive effective customer engagement at scale.
Overview
Deloitte's CognitiveSpark™ for Marketing is a cloud-based omni-channel solution designed with a containerized AI/ML engine that produces custom intelligence across a portfolio of flexible assets and services built to fit each client's unique needs. The modularized Closed Loop Measurement (CLM) components offered through the application can be deployed into a client environment or as a Deloitte hosted (SaaS) solution to support less established clients in their omni-channel journey. Life sciences companies increasingly rely on omni-channel marketing in all its forms to deliver precise, personalized patient and healthcare provider (HCP) interactions. CognitiveSpark™ for Marketing leverages AI to boost patient and HCP engagement, deliver more insight on brand performance, and improve digital value measurement. For patient CLM, CognitiveSpark™ for Marketing is built on a privacy safe data integration process using anonymized patient-level data (APLD) that can link ad exposure per individual customers to behavioral outcomes with detailed transactional medical claims and prescriptions (Rx). With the ability to perform granular mid-campaign optimization, teams can evaluate whether advertising achieves the brand's customer goals. Combine marketing measurement with Multi-touch Attribution techniques available within for more granular promotional attributes insights to aid inflight campaign optimizations. Overlap analysis drills into audience quality of publisher's inventory while the net conversion impact of the target audience is achieved via a matched Pre/Post exposure and various Test versus Control analysis to validate performance impact post campaign execution. CognitiveSpark™ for Marketing is a modular plug-and-play offering that is differentiated in its ability to drive speed to execution and foster dialogue with customers. CognitiveSpark™ for Marketing leverages transparent data methodology and analytic techniques offering a suite of solutions through API-enabled, embeddable AI/ML system components alongside data management and advanced analytics services and accelerators.
Highlights
- Produce custom intelligence for added insights and cross-channel recommendations across marketing mix and/or patient/HCP/HCO engagement. Continuous measurement, analysis, and execution practice help ensure key KPI's are tracked and used to drive continuous performance improvement.
- Gain quick visibility into the prescription (Rx) lift from the campaign and know which media sources most outperforming a control to course correct with mid-campaign adjustments. Leverage the ability to project net new script (NBRx) to brand revenue lift.
- Drill into advertising elements and understand pockets of ad frequency and timing that drive highest conversion rates at the overall and consumer segment level. Achieve up to 15-20% of media efficiency gains.
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Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
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Dimension | Description | Cost/12 months |
|---|---|---|
Baseline | We have various licensing models based on scope. Please reach out to the emails listed in the Support section for Custom Pricing. | $350,000.00 |
Custom Package | We have various licensing models based on scope. Please reach out to the emails listed in the Support section for Custom Pricing. | $800,000.00 |
Dimensions summary
This listing sells through custom contracts rather than fixed prices. You choose between two options: Baseline and Custom Package. Both use licensing models that scale with the scope of your deployment. Neither option lists a set rate. Instead, you contact the vendor to work out pricing that fits your needs. The Baseline option covers a standard scope of use. The Custom Package option supports a scope you define with the vendor. Because both are quoted per engagement, your final price depends on the units and terms you agree on directly with the vendor.
Top-of-mind questions for buyers
Both options bill in units tied to your deployment scope, not fixed seat or usage rates. The Baseline unit reflects a standard scope of use. The Custom Package unit reflects a scope you define with the vendor. Because there is no set rate, you confirm what each unit represents when you request pricing.
Cost depends on the scope you agree to, not on a published per-unit price. The Baseline option maps to a standard scope. The Custom Package option scales with a scope you and the vendor define together. Neither adjusts automatically. You work out the units and terms directly with the vendor for each engagement.
The platform covers omnichannel campaign measurement, multi-touch attribution, content personalization, behavioral signal detection, and next-best-action orchestration. Marketing performance data links to patient longitudinal data through a data backbone. Business rules, metrics, and methodologies are customizable. These features apply to your licensed deployment, whatever scope you agree on with the vendor.
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