AWS Catalyst Program

Catalyst is where an international growth plan becomes real pipeline. Many education ISVs reach a point where scaling depends less on the product and more on coordination, a clear route to market, active co-sell, and real traction with AWS. As the education specialist executing AWS's Catalyst Program, we close that gap with a dedicated team and AWS funding behind you, picking up where the Global Passport Program leaves off and turning that roadmap into a co-sell pipeline and measurable growth.

Catalyst is built for education ISVs with proven product-market fit and significant AWS adoption. Where Passport sets the strategy, Catalyst delivers against it. A dedicated EDT&Partners team works alongside you across sales, business development, partnerships, and marketing: logging qualified opportunities in the ACE pipeline, enabling your AWS Marketplace presence, opening conversations with resellers and regional partners, meeting AWS education leaders in your target markets, and producing the campaigns, assets, and events that put you in front of buyers.

Every engagement runs against agreed KPIs and is tracked and reported throughout, so you can see the pipeline, partnerships, and market entry taking shape, not just a plan for them. You leave with live opportunities in AWS systems, active partner conversations, a sales playbook and competency roadmap, and a funding and campaign calendar to carry the work forward.

EDT&Partners is the only AWS partner to hold both the Education and AI Services Competencies, with every engagement led by senior practitioners who have worked inside the systems your customers operate in. We have run Catalyst engagements for some of the largest companies and ISVs in the sector, and over the past 18 months the partners we work with have unlocked more than $20M in deals.