AWS Catalyst Program

Catalyst is where an international growth plan becomes real pipeline. Many ISVs reach a point where scaling depends less on the product and more on coordination, a clear route to market, active co-sell, and real traction with AWS. EDT&Partners, an AWS Advanced Tier Services Partner, executes the Catalyst Program: a dedicated team with AWS funding behind you, picking up where the Global Passport Program leaves off and turning that roadmap into a co-sell pipeline and measurable growth.

Catalyst is built for organizations with proven product-market fit and significant AWS adoption that are ready to scale internationally. Where Global Passport sets the strategy, Catalyst delivers against it. A dedicated EDT&Partners team works alongside you across sales, business development, partnerships, and marketing: logging qualified opportunities in the ACE (AWS Customer Engagements) pipeline, enabling your AWS Marketplace presence, opening conversations with resellers and regional partners, meeting AWS leaders in your target markets, and producing the campaigns, assets, and events that put you in front of buyers.

Every engagement runs against agreed KPIs and is tracked and reported throughout, so you can see the pipeline, partnerships, and market entry taking shape, not just a plan for them. The work is collaborative: your side brings a named point of contact, access to relevant sales and pipeline information, participation in regular syncs, and marketing assets where campaigns need them. You leave with live opportunities in AWS systems, active partner conversations, a sales playbook and competency roadmap, and a funding and campaign calendar to carry the work forward.

EDT&Partners is the only AWS partner to hold both the Education and AI Services Competencies, and every engagement is led by senior practitioners who have spent decades inside the systems your buyers operate in. Our depth runs through education and the wider knowledge industry: we have run Catalyst engagements for some of the largest companies and ISVs in these markets, unlocking more than $20M in deals for partners over the past 18 months.

To explore whether Catalyst fits your growth stage, request a private offer or reach us at https://www.edtpartners.com/get-in-touch .