Sold by: Applying Consulting
Applying Consulting implements Amazon Personalize to deliver individualized recommendations, dynamic content, and personalized offers based on real customer behavior — increasing conversion, average ticket, and retention without expanding your marketing budget.
Overview
Applying Consulting is an AWS Advanced Partner helping organizations move from one-size-fits-all customer experiences to individually personalized interactions powered by Amazon Personalize — the same recommendation technology behind Amazon.com, made available as a managed AWS service.
If all your customers see the same products, offers, and content regardless of their behavior and preferences, you are leaving revenue on the table. Personalization converts behavioral data into revenue through relevance.
What we deliver:
- Behavioral data collection and event ingestion with Amazon Kinesis
- Amazon Personalize model training on customer interaction data
- Recommendation API integration into the client's product (web, app, email)
- A/B testing framework for personalization strategy validation
- Personalization analytics dashboard (click-through rate, conversion lift, revenue impact)
- Continuous model retraining as new behavioral data accumulates
- Segment-based personalization for targeted campaigns
Personalization use cases:
- Product recommendations: "Customers who viewed this also bought..."
- Content personalization: articles, videos, or offers ranked by individual relevance
- Email personalization: dynamic product blocks based on browsing and purchase history
- Search result ranking: personalized search results based on user preferences
- Next best action: recommend the most relevant next step for each customer
Business impact: Personalization increases conversion rates, average order value, and customer retention. Marketing spend becomes more efficient when offers reach the right segment. Behavioral data becomes a competitive asset — not just an analytics input.
This service relates to Amazon Personalize, Amazon S3, Amazon Kinesis, AWS Lambda, and Amazon API Gateway.
Highlights
- Amazon Personalize delivers individual recommendations based on real customer behavior — the same technology behind Amazon.com, available as a managed AWS service. Applying Consulting integrates it into your product with A/B testing, analytics, and continuous retraining.
- If all your customers see the same experience, you are not using your data. Personalization converts behavioral data into revenue: higher conversion, larger average ticket, better retention — without increasing your marketing budget.
- Use cases: product recommendations, content personalization, email dynamic blocks, personalized search ranking, and next best action. Behavioral data collection via Kinesis, API integration into web and mobile, and segment-based campaign personalization.
Details
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Delivery method
Deployed on AWS
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Pricing
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Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.
Legal
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Support
Vendor support
Applying Consulting provides design, implementation, and optimization support throughout the personalization engagement.
Support channels:
- Email CO: sales.colombia@applying.cloud
- Email PE: sales.peru@applying.cloud
- Website: https://www.applying.cloud
- Business hours: Monday to Friday, 9:00 AM – 6:00 PM (Lima, Peru / Bogotá, Colombia)
- Service delivery language: Spanish
Support scope: Buyers receive a personalization use case assessment, behavioral data architecture design, Amazon Personalize model training, product integration, A/B testing setup, analytics dashboard, and continuous retraining configuration. Natural follow-on: BI/QuickSight for impact measurement, Pricing Analytics.