Global Digital Gift Card Market Size, Share 2032

Digital Gift CardMarket: Overview

Digital Gift Card Market Size, Trends and Insights By Channel (Brick and Mortor, Digital), By Application Area (Consumer Goods, Health and Wellness, Restaurants and Bars, Travel and Tourism, Media and Entertainment, Others), By Card Type (Closed Loop, Open Loop), By End Users (Retail Establishments, Corporate Institutions), and By Region - Global Industry Overview, Statistical Data, Competitive Analysis, Share, Outlook, and Forecast 2023–2032

According to Custom Market Insights (CMI), The Digital Gift CardMarket  size was estimated at USD 310.1 Billion in 2022 and is expected to hit around USD 1.2 Trillion by 2032, poised to grow at a compound annual growth rate (CAGR) of 12.5% from 2022 to 2032.

The digital gift card market refers to the industry involved in creating, distributing, and selling electronic gift cards that can be used to purchase goods or services. These gift cards are bought online or through mobile apps and sent directly to recipients via email or messaging platforms. They offer a convenient and flexible gifting option, allowing recipients to choose what they want.

The market operates digitally, using technology and online platforms for transactions, involving collaborations between retailers, e-commerce platforms, payment providers, and gift card sellers. It is a dynamic market driven by changing consumer preferences, technology advancements, and the growth of online shopping.

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Digital Gift CardMarket: Growth Drivers

• Accelerated acceptance of digital payments: The rising embrace of digital payment methods, such as mobile wallets and online transactions, has significantly propelled the digital gift card market. Consumers are increasingly drawn to the convenience and adaptability of digital gift cards, driving their widespread usage.

• Surge in e-commerce dominance: The ascent of e-commerce platforms has provided a substantial impetus to the digital gift card market. Online retailers and marketplaces offer digital gift cards as a convenient gifting alternative, appealing to a larger audience of consumers who prefer online shopping and digital gift delivery.

• Customization and personalization features: Digital gift cards offer effortless customization and personalization options, empowering users to include personalized messages, images, or videos. This feature elevates the gifting experience and resonates with consumers seeking a more tailored touch in their gift choices.

• Reinforced security and fraud prevention measures: The integration of robust security measures in digital gift cards has bolstered consumer trust and confidence. Features like unique codes, password protection, and encryption techniques safeguard against fraud and unauthorized usage, instilling further growth in the market.

• Soaring popularity of mobile applications: The proliferation of mobile apps has played a pivotal role in expanding the digital gift card market. Mobile apps provide seamless access to digital gift cards, enabling users to effortlessly purchase, store, and redeem them on their smartphones, thereby fostering increased adoption.

• Shifting consumer preferences: Evolving consumer preferences towards digital and contactless gifting options have propelled the growth of the digital gift card market. The ease of sending and receiving digital gift cards via email, social media, or messaging platforms aligns with the changing gifting habits of tech-savvy and digitally connected consumers.

• Expanding international gifting trends: The global nature of the digital gift card market has facilitated cross-border gifting trends. With digital gift cards, it has become easier for individuals to send gifts to their loved ones residing in different countries, eliminating the limitations of physical distance and enabling a seamless international gifting experience.

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Digital Gift Card Market: Regional Analysis

• North America: In the Digital Gift Card Market, North America exhibits a strong presence and robust growth. The market trend in this region showcases a high adoption rate of digital gift cards, driven by factors such as technological advancements, widespread e-commerce penetration, and a culture of digital payments. Major manufacturers dominating this region include Amazon.com, Inc., Walmart Inc., and Starbucks Corporation, leveraging their strong retail presence and digital infrastructure to capture a significant market share.

• Europe: Europe is a thriving market for digital gift cards, with a growing trend of personalized and experiential gifting. The region emphasizes unique and tailored gifting options, including digital gift cards for specific experiences, travel, or luxury brands. Key manufacturers dominating the European market include Apple Inc., Amazon.com, Inc., and Tesco PLC, capitalizing on their established brands and expanding digital capabilities to cater to the diverse preferences of European consumers.

• Asia-Pacific: The Asia-Pacific region showcases immense potential in the Digital Gift Card Market. The market trend is shaped by the rising adoption of digital payments, rapid e-commerce growth, and a digitally savvy population. Personalization and social gifting are prominent trends in this region. Notable manufacturers dominating the Asia-Pacific market include Alibaba Group Holding Limited, JD.com, Inc., and Rakuten, Inc., leveraging their extensive online platforms and strategic partnerships to capture the market share.

• LAMEA (Latin America, Middle East, and Africa): LAMEA is an emerging region in the Digital Gift Card Market, witnessing rapid growth and increasing consumer awareness. The market trend in LAMEA is influenced by the expanding e-commerce landscape, increasing smartphone penetration, and the adoption of mobile payment solutions. Dominant manufacturers in this region include MercadoLibre, Inc., Falabella, and Jumia Technologies AG, capitalizing on their regional presence, strong online platforms, and local market knowledge.

Digital Gift CardMarket: Recent Developments

• Amazon.com partnership with PayPal Holdings Inc: n 2018, Amazon.com, Inc. forged a partnership with PayPal Holdings, Inc., allowing customers to use PayPal as a payment option for purchasing digital gift cards on Amazon’s platform. This alliance aimed to enhance customer convenience and flexibility during digital gift card transactions.

• Google LLC joined hands with Target Corporation: In 2019, integrating Target’s digital gift cards into the Google Pay mobile app. This collaboration expanded the accessibility and reach of Target’s gift card offerings, enabling Google Pay users to effortlessly purchase and redeem Target gift cards digitally.

Key Players:

• Amazon.com Inc.
• Apple Inc.
• Google LLC
• Starbucks Corporation
• Walmart Inc.
• Target Corporation
• Best Buy Co. Inc.
• Visa Inc.
• Mastercard Incorporated
• PayPal Holdings Inc.
• Others

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The Digital Gift CardMarket is segmented as follows:

By Channel

• Brick and Mortor
• Digital

By Application Area

• Consumer Goods
• Health and Wellness
• Restaurants and Bars
• Travel and Tourism
• Media and Entertainment
• Others

By Card Type

• Closed Loop
• Open Loop

By End Users

• Retail Establishments
• Corporate Institutions

On the basis of Geography

North America

• The US
• Canada
• Mexico
• Rest of North America

Europe

• Germany
• France
• U.K.
• Russia
• Italy
• Spain
• Netherlands
• Rest of Europe

Asia Pacific

• China
• Japan
• India
• New Zealand
• Australia
• South Korea
• New Zealand
• Taiwan
• Rest of Asia Pacific

The Middle East & Africa

• Saudi Arabia
• UAE
• Egypt
• Kuwait
• South Africa
• Rest of the Middle East & Africa

Latin America

• Brazil
• Argentina
• Rest of Latin America

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