WPP ES: Braze Hyper-Personalization Accelerator with Amazon Bedrock

Overview:

WPP Enterprise Solutions helps enterprise organizations launch Braze on AWS quickly, confidently, and at scale, without compromising data quality, real-time performance, or future flexibility. Proven at enterprise QSR scale, our accelerator delivers a full Braze implementation in approximately 45 days, materially faster than typical large-scale migrations.

At the core of the accelerator is an AWS-native generative AI enhancement loop. Braze Currents streams engagement data to Amazon S3, AWS Lambda triggers Amazon Bedrock to generate hyper-personalized content, results are stored in Amazon DynamoDB, and Amazon EventBridge routes events back to Braze via the Connected Content API. The result is one-to-one personalization across email, SMS, push, and in-app messaging, driven by real customer behavior in near real time. What's Included

1. Reference Architecture. An AWS architecture purpose-built for Braze, aligned with the AWS-Braze reference architecture published by the AWS Partner Network and reusable across industries and regions. Core services include Amazon Bedrock, Amazon S3, AWS Lambda, Amazon DynamoDB, Amazon Redshift, and Amazon EventBridge.

2. Readiness Model. A two-day discovery workshop covering technical landscape assessment, data readiness and identity resolution, use case prioritization, and stakeholder alignment. This pre-implementation framework compresses planning cycles and defines an MVP scope that demonstrates value within the first 45 days.

3. Migration Playbooks. Data and migration guides informed by real enterprise constraints. Feature-based delivery pods execute in parallel across data integrations, triggered communications, lifecycle journeys, and template development, with IP warming running concurrently with build.

4. Governance Models. Operating models for multi-team enterprise organizations, including a dedicated Braze Center of Excellence, a clear RACI across client, WPP Enterprise Solutions, Braze, and AWS teams, and a post-launch run and operate model with 24/7 global support across four regional delivery centers.

Proven Results

• Enterprise QSR client (Wendy's): full CRM migration in 12 weeks, 44 days time to integration versus a 76-day average, 56 days time to value versus a 76-day average, and 50+ emails and push notifications developed

• 53% faster time to integration and 30% faster time to value against platform benchmarks

• Hugo Boss: 35% increase in sales per campaign and 25% decrease in cost per campaign using WPP Enterprise Solutions' Center of Excellence approach Why WPP Enterprise Solutions

WPP Enterprise Solutions is a Braze Global Strategic Partner (highest tier) and an AWS Advanced Tier Services Partner, with 485+ Braze accreditations across WPP, 50+ AWS certified consultants, 10,000+ enterprise solutions experts, and four regional delivery centers worldwide.