Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.
Overview
Our customer engagement platform is packaged a la carte to allow customers to tailor their contract to their specific needs and use cases. Customers must purchase a Braze core Platform Edition that acts as a gateway to the Braze offering, bringing channels like Push and in-app messages included in the SDK. Every other SKU is customizable, including User-type and breadth of additional channels and add-on features. As such, the items listed below are not standalone products, but additional components that can be purchased along with the Braze platform.
The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner in the 2023 Magic Quadrant for Multichannel Marketing Hubs and in The Forrester Wave: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at braze.com.
Highlights
- Orchestrate responsive, cross-channel experiences within a single interface.
- Stay compliant with world-class data security and enjoy trusted performance and reliability at scale.
- For custom packages and pricing please use the support resources at the bottom of the page.
Details
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on contract duration. You pay upfront or in installments according to your contract terms with the vendor. This entitles you to a specified quantity of use for the contract duration. Usage-based pricing is in effect for any usage exceeds the entitle amount or not covered in the contract. These charges will be applied on top of the contract price. If you choose not to renew or replace your contract before it ends, access to your entitlements will expire.
Dimension | Description | Cost/12 months |
|---|---|---|
Braze Platform | 100K MAU, 5M Email, 2 IP Addresses, 750K US SMS, Message Notifications | $75,000.00 |
The following dimensions are not included in the contract terms, which will be charged based on your usage.
Dimension | Description | Cost/unit |
|---|---|---|
All overages charged monthly-in-arrears on excess usage of entitlement | All overages charged monthly-in-arrears on excess usage of entitlement | $0.01 |
MUV_OVERAGE | MUV Overage | $1.00 |
CONTACT_OVERAGE | Contact Overage | $1.00 |
DATA_POINT_OVERAGE | Data Point Overage | $1.00 |
SMS_MMS_OVERAGE | SMS/MMS Overage | $1.00 |
EMAIL_OVERAGE | Email Overage | $1.00 |
WHATSAPP_OVERAGE | Whatsapp Overage | $1.00 |
MAU_OVERAGE | MAU Overage | $1.00 |
Vendor refund policy
We do not support refunds.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
For custom subscription agreements and pricing please reach out to awsmarketplace@braze.com
https://www.braze.com/aws-get-started
OR
Reach out to karan.reddy@braze.com
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
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Customer reviews
Consumer Services
Working with Braze is intuitive, providing a lot of advances techniques that bring CRM to next level
Reviewed on Jan 10, 2025
Review provided by G2
What do you like best about the product?
1. Braze is having a very user friendly, intuitive interface, and all the options are available for self-browsing and self-teaching.
2. It's having a lot of possibilites to connect with the rest of company tech stack.
3. Very easily scalabe.
2. It's having a lot of possibilites to connect with the rest of company tech stack.
3. Very easily scalabe.
What do you dislike about the product?
More sophisticated flows & segments (especially calculating segment sizes) are taking long time to load, which makes work less efficient.
What problems is the product solving and how is that benefiting you?
1. It's solving the user segmentation topic - once segments are created, they are being updated real-life and can be used in endless flows & campaigns.
2. Testing - it's easy to test all campaigns and flows internally across all of our employees.
3. Possibility of creating automated dynamic content through APIs that fetch data directly from our product: allows us to send users personalized & relevant content without manual input.
4. It's having all of user data being stored in one place - possibility of counting the segments, previewing users, executing mobile & email campaigns
5. Scalability - possibility of managing CRM content for multiple markets/regions from 1 app group
2. Testing - it's easy to test all campaigns and flows internally across all of our employees.
3. Possibility of creating automated dynamic content through APIs that fetch data directly from our product: allows us to send users personalized & relevant content without manual input.
4. It's having all of user data being stored in one place - possibility of counting the segments, previewing users, executing mobile & email campaigns
5. Scalability - possibility of managing CRM content for multiple markets/regions from 1 app group
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Consumer Services
I didn't know it could be this easy and this complicated at the same time
Reviewed on Jan 10, 2025
Review provided by G2
What do you like best about the product?
Honestly its a lot to wrap your head around but Braze user guides and support made it easy
What do you dislike about the product?
Its not as common so harder to work with partners on than other platforms.
What problems is the product solving and how is that benefiting you?
benefits: message my customers with the right message at the right time in their journey
problem solved: churn rate
problem solved: churn rate
Michael C.
Braze helps me send push alerts when I want, how I want
Reviewed on Jan 03, 2025
Review provided by G2
What do you like best about the product?
Braze is an easy to use, helpful tool for scheduling mobile device push alerts days and even weeks in advance. I can use it to successfully schedule alerts for my role as a Digital Content Manager and provide my audience with news when they need it directly to their devices.
What do you dislike about the product?
Braze has had some service outages this past year which prevented me from sending alerts in a timely fashion. This was detrimental to my business as a journalist, particularly in the online space.
What problems is the product solving and how is that benefiting you?
Braze solves the issue of not having staff available on weekends to manually send push alerts. Using the software, I am easily able to schedule push alerts days in advance to be send when and how I want them without additional intervention.
Higher Education
A product that is always improving
Reviewed on Jan 03, 2025
Review provided by G2
What do you like best about the product?
Braze listens to feedback from it's customers on how to improve the product, and actually makes changes based on the feedback.
What do you dislike about the product?
Not being able to intertwine canvases. Having a feature that allows CRM teams to send customers straight into another canvas when reaching the end of an existing canvas would make the customer journey so much smoother.
What problems is the product solving and how is that benefiting you?
We use a lot of customer profile data to create very personlized emails, and Braze has helped us work through how to setup these custom email templates.
Tyler W.
Braze is a modern messaging center
Reviewed on Jan 02, 2025
Review provided by G2
What do you like best about the product?
Makes things simple with drag and drop editors. Easy to make it simple at first and then make it complicated over time.
What do you dislike about the product?
Lack of ability to see customers in a database.
What problems is the product solving and how is that benefiting you?
It now handles all our messaging for our media company. Primarily emails, but with room to expand.