Mexico Consumer Segmentation – Manzana / Localidad Sample

Mexico Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze customers and markets thereby providing valuable insights for database marketing, customer segmentation exercises and network planning.

Based on key demographic and socio-economic characteristics, the Mexico Consumer Segmentation data classifies Mexico households into categories and groups. The market specific segmentation consists of forty-eight categories organized into ten groups. The international segmentation is grouped into five income types and further divided into twenty-five standard life stage categories for consistent classification when comparing across countries. Additional analysis variables are also provided related to presence of children, adult age over 65, education, and average income in local currency.

Data is in accord with local privacy law and based on census, government and commercial data.

In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:

• Company Name

• Full Business Address

• State of Incorporation

• Company Contact Name

• Company Contact Email Address

• Company Contact Phone Number

• Intended Use Case

Mexico Consumer Segmentation:

• Is ideal for neighborhood-level analysis and trending.

• Provides two segmentation systems with groups and categories as well as key variables for each geography.

• Is available at a small geographical level of ‘manzana’ (urban block) in urban areas and ‘localidad’ (locality) in rural areas in Mexico.

• Is based on reliable official statistics.

• Easily integrates into most systems for mapping and analysis.

Data has been anonymized to the Manzana / Localidad level, representing no fewer than 100 individuals per geography aggregated. File contains data for 1,564,816 Manzana / Localidads.

This product is delivered as a database file (.dbf) with associated map files.

Mexico Segmentation Data Files are updated on an annual basis.

See Acxiom’s Data Use Agreement.

• Test use only.

• Sample data may not be shared with a third party.

• Sample data may not be used in production environment.

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