Bluemarble Commerce: Standards-Based Headless Digital Commerce Platform

BlueMarble Commerce from Comviva Technologies is a robust digital commerce solution for telecom operators modernizing sales and service. Natively built on AWS, it handles complex product catalogs and shopping carts across channels like web, apps, kiosks, call centers, and retail. BlueMarble Intelligence leads in telecom innovations, using agentic workflows and Model Context Protocol (MCP) for automated operations, real-time decisions, and autonomous resolutions.

Powered by AWS for reliability:

• Core: Amazon EKS with NVIDIA GPUs for complex processing.

• Security: AWS WAF, Elastic Load Balancing, and Cognito authentication.

• Data: Amazon S3, EFS, RDS, and OpenSearch for storage and discovery.

• Features: TM Forum-aligned APIs for offerings like connected cars or utilities, enhanced by AI insights.

• Integration: Omnichannel support with automated bundles and promotions. It reduces custom development, ensures compliance, and scales transactions, enabling faster launches and personalized experiences.

Key Features

1. Standards-Based Product Catalog: Manage complex bundles with flexible APIs.

2. Omnichannel Commerce: Consistent experiences with tailored carts.

3. Business Rules Engine: Dynamic rules for scenarios like connected cars or utilities.

4. Analytics and Personalization: AWS insights for optimization and multi-language support, with AI-driven automation.

5. TM Forum Compliance: Platinum Badge for certified Open APIs (27 APIs).

6. Headless API-First: Microservices design for flexible customizations.

7. Intelligence (AI): Our AI stack runs on AWS with Bedrock for foundation models, SageMaker for training and deployment, and S3 for scalable storage. Lambda and EC2 power our compute needs, while CloudWatch, IAM, and Billing & Cost Management ensure security, monitoring, and cost efficiency.

Benefits

1. Accelerate time-to-market, cutting development by up to 50% with standards-based components and AWS scalability.

2. Boost customer satisfaction and conversions with personalized omnichannel journeys.

3. Save costs through automated workflows and pay-as-you-go infrastructure.

4. Ensure security and compliance for global operations.

5. Drive revenue with bundling, as seen in Vodafone and Spark New Zealand deployments.

6. Innovate with BlueMarble Intelligence for agentic automation and scalable decisions.