Sold by: Verisk Marketing Solutions
Deployed on AWS
Note: Total Consumer Insights - Auto Add-On requires an active Total Consumer Insights Base subscription. Total Consumer Insights - Auto Add On is a licensed data set that provides rich demographic, behavioral, household and vehicle information on 266 million individuals or 120 million households. This is a 100K row, random sample with no Personal Identifiable Information [PII].
Overview
Description
This is a 100K row, random sample with no Personal Identifiable Information PII . Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available. Total Consumer Insights leverages Verisk Marketing Solution's (formerly Infutor) industry-leading consumer TrueSource™ Identity Graph consisting of demographic and location data (lat/long coordinates, including geo level precision assignments), offline contact markers, Connex segmentation clusters, and nearly 30 Census fields. The file also contains the demographics and behavioral insights from:
Auto Appends requires the purchase of the Total Consumer Insights Base File
- Read more about Total Consumer Insights here: Total Consumer Insights Overview
- Verisk proprietary deterministic demographic data
- Rich transaction history and consumer passion index from MarketShare and Consumer Passion - Index data
- Connex Cluster segmentation and purchase targets -- read more about Connex Clusters here: Connex Cluster Overview )
- Census data, including interpolated data
- Auto Appends (up to 4 vehicles) + metadata + analytics intelligence (in-market auto scores)
Please Note: Data is not to be purchased to be resold or used for digital activation purposes, please see End User Agreement. For reseller use cases or for digtial activation please contact partners@infutor.com .
File Layout
View the file layout here: Total Consumer Insights File Layout
Use Cases
- Outbound: Increase Marketing Reach
- Outbound: Improve Loyalty, Retention, and Upsell
- Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation
Need Help?
- If you have questions about our products, contact us at partners@infutor.com
About Verisk Marketing Solutions
Verisk Marketing Solutions (formerly Jornaya, Infutor, and Contact State) helps marketers create exceptional experiences for their consumers by targeting the right person, with the right message, at the right time. Our solutions are designed to help maintain a real-time view of customers and prospects as those consumer profiles and behaviors are continuously changing. As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empower marketers to optimize every single engagement. We’ve mastered the blend of identity, attribute, and intelligence data combined with powerful on-demand technology. And we deliver accurate consumer identity insights to brands in real-time. Our vast linked identity graph combined with our in-house expertise uniquely positions us as the data-driven consumer identity intelligence provider that empowers any organization to exceed its goals. Verisk Marketing Solutions is powered by our TrueSource™ Identity Graph that provides the industry’s most accurate and extensive consumer identity information. Our partners leverage our identity graph to verify, complete, enrich, link, and maintain their consumer identities, creating a powerful, single consumer profile. Visit us here: Infutor.com
Details
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Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
This product is available free of charge. Free subscriptions have no end date and may be canceled any time.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com .
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
Content disclaimer
Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Total Consumer Insights Auto Premium Package(no-PII)-Sample 100k | All historical revisions | All future revisions | Not included | Not included |
Resources
Vendor resources
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