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    Customer Insights Engine

     Info
    The Customer Insights Engine creates a master customer record termed as Customer Golden Record, by matching and merging customer data from multiple source systems using a fuzzy logic based algorithm on key customer parameters and thereby enabling a single analytical view for each customer across disparate sources both internal & external.
    Listing Thumbnail

    Customer Insights Engine

     Info

    Overview

    The Customer Insights Engine creates a master customer record termed as Customer Golden Record, by matching and merging customer data from multiple source systems using a fuzzy logic based algorithm on key customer parameters and thereby enabling a single analytical view for each customer across disparate sources both internal & external.

    KEY FEATURES

    • Configurable - Solution pipeline is agnostic to input data sets and source systems.
    • Metadata driven transformation pipelines - YAML based configuration file provides a simple interface to define requirements.
    • Fuzzy logic based match and merge algorithm - Customer linkage model through the formation of a customer golden record that links customer data across all touch points.
    • Graph data builder - Automatically creates the graph edges and nodes per the requirements defined through the graph configuration file.
    • Near real time updates - Solution pipeline is event driven, and updates incremental data to the analytical data store.

    CIE uses AWS native service such as AWS Glue, Lambda, S3, Neptune, DynamoDB, Cloudformation etc.

    Highlights

    • Accelerated time to value for customers with pre-existing patterns, architecture and infrastructure-as-code.
    • Agnostic to input data-sets, enables extensibility and scalability.

    Pricing

    Custom pricing options

    Pricing is based on your specific requirements and eligibility. To get a custom quote for your needs, request a private offer.

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