Digital Gamification Within Any Channel. Play Inside The Conversation.

IRL is an AWS software developer and digital partner, with a first to market no-code web-app gamification solution.

The AWS platform offers creative possibilities to change customer engagement, using virtual engagement and gamification in a highly disruptive new media platform. IRL combines the real world and digital worlds, to engage audiences in a more entertaining way. The Lambda functioning platform geotargets audiences at specific locations (or anywhere) through gamified and animated AR experiences. These experiences can be adapted in real time according to real world events, such as sports events or music festivals. Using the campaign manager, create and drop virtual assets, anywhere at any time, for people to discover, collect (in a digital wallet) and engage with to win rewards or offers for your brand. The branded experience can be delivered as a stand-alone campaign, via a API service or through chatbot integration as part of any existing digital channels. Our aim is to achieve conversion metrics of up to 90% first person data collection for 100,000s of new customers; over 70% redemption of rewards and offers, and with an average of 20 mins per month engagement time and with a Cost per Action (CPA) at a significant discount to your existing channels.

The platform is used by brands and businesses around the world to drive customer acquisition, sales, build brand equity and enhance loyalty.