Reconica

"Reconica is a modular data harmonization and ID resolution accelerator designed to help organizations clean, standardize, and link records across multiple internal and external data sources. Retailers, marketplaces, and partners often represent the same products differently across naming conventions, hierarchies, formats, and languages—creating inconsistencies that impact reporting, inventory planning, campaign effectiveness, and customer experience. Reconica.ai solves this by extracting structured attributes from unstructured product descriptions, building standardized golden records, and mapping transaction data to a unified Single Source of Truth (SSOT).

The solution supports large-scale harmonization for product, store, customer, and campaign datasets. It includes capabilities for data standardization, SSOT creation, historical data mapping, incremental tagging of new records, confidence-based validation, and continuous model refresh through active learning. Reconica.ai is extendable across categories, geographies, and languages, and is designed to scale for multi-country deployments and high-volume transaction pipelines.

Key Business Outcomes

95% accuracy in extracting key product attributes More than 90% accuracy in mapping retailer records to in-house GTIN records Less than 5% product duplication rate achieved Improved master data quality and cleanup of enterprise MDM systems More reliable reporting for sales performance, trade spend, and assortment planning Reduced manual effort in product matching and retailer data harmonization

AWS Services / Workloads Used

Reconica can be deployed on AWS using scalable cloud-native services, including:

Amazon S3 – raw and processed dataset storage AWS Lambda – metadata processing and orchestration tasks Amazon ECS / AWS Fargate (or Amazon EKS) – containerized model execution and pipelines Amazon RDS / Amazon Aurora – SSOT and metadata storage Amazon OpenSearch Service – indexing and similarity-based search for entity resolution Amazon Bedrock (optional) – LLM-based attribute inference and enrichment Amazon CloudWatch – monitoring, logging, and operational visibility AWS IAM + AWS Secrets Manager – secure access control and credential management

Reconica is ideal for organizations looking to improve data reliability and unlock accurate analytics across retail, e-commerce, supply chain, and marketing operations through automated data harmonization and identity resolution."