ConsumerView UK Postcodes With Financial Propensity (Analytical File)

The data contains (amongst other attributes):

• UK Postcodes
• Financial Advice Band
• Investable Assets Band
• Bank Account Propensities
• Insurance Propensities
• Savings Propensities
• Mortgages Propensities
• Pensions Propensities
• Retirement Propensities
• Application Channel Propensities  

Clients use our data for three main purposes:

• To understand the best locations to operate their businesses from, ensuring that there is a sizeable enough target market to generate income
• For planning marketing activities around specific locations, to ensure the areas they are targeting are suitable for their desired customer type
• To enrich their understanding of the type of customers in their catchment areas, allowing the tailoring of products and services to meet that need

The ConsumerView data set allows organisations to align products and services to the right area of the country, helping to achieve their marketing aims and objectives based on fact and not opinion.

ConsumerView is built using a variety of data sources, including the Edited Electoral Roll, data from 3rd party partners as well as Experian’s own proprietary data sets.

The sample file is an example of Experian data which is not designed for use, but to illustrate the structure of the available data in the commercially available data sets. Whilst it is anonymised the format will remain the same in the main Marketing file. Experian provide the files in three types:  

• Test data to check the suitability of the data structure  
• Analytical data to perform market analytics and location planning  
• Marketing data to prospect and carry out marketing activities    

To verify your identity before sending out any data, we will need you to provide your company email address and company phone number. Can you please provide your phone number in the use case section in the verification step once you hit the subscribe button.  

You can find out more about how we protect and process your data by visiting our privacy policy here . We will not share your details with third parties.  

If you require further information or support, please complete our [B2B Customer Enquiry Form here](https://www.experian.co.uk/business/contact-us/?utm_medium=referral &utm_source=AWS&utm_campaign=AWS%20Open%20Data%20Registry) and we will contact you as soon as we are able.  

In a fast moving and complex marketing world, people, technologies and channels evolve almost daily. Experian Marketing Services brings the insight you need to engage intelligently — with personalised messaging that reaches the right people at the right times through the right channels.

Harnessing extensive data, analytical and behavioural resources, Experian Marketing Services puts you in touch with your customers across all channels for the precise targeting you need to gain competitive advantage. And with decades of trusted partnership with companies across global jurisdictions, you and your customers can be confident that data is accurate, respected and compliant.

Experian Marketing Services is a global provider of insight-led cross-channel marketing and advertising services. We help thousands of marketers to unlock the power of data about people and places to reach and engage with the audiences that matter most. Our focus is to enable organisations to deliver great experiences that are personalised and relevant – which maximise returns, deepen customer loyalty and strengthen brand advocacy.