
Overview
Description
Verisk Marketing Solutions (formerly Infutor) Total Automotive Profiles is the on-site hosted data solution that lets you leverage licensed auto data to engage consumers during a critical decision-making process.
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Identify and target known auto owners by VIN, make, model, and year
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Build powerful personas and profiles of high-value auto consumers to create elite, high-touch prospect segments and utilize historical records to indicate brand loyalty or model preferences
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Update and maintain DMS data to improve loyalty auto marketing, retention, and cross-sell programs
Vehicle Identifiers & Attributes
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Auto make
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Model
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Year
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VIN
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Vehicle class code (crossover, SUV, full-size, mid-size, small)
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Fuel code (gas, flex, hybrid)
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Manufacturer code (antique, high-end import)
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Style (sport, pickup, utility, sedan)
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Mileage
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First seen date
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Last seen date
File Layout
View the file layout here: Total Consumer Insights File Layout
Use Cases
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Outbound: Increase Marketing Reach
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Outbound: Improve Loyalty, Retention, and Upsell
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Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation
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Deliver Relevant, Effective Campaigns by Targeting the Right Consumer at the Right Time (from Viki sell sheet on Total Auto)
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Reduce marketing costs, increase campaign conversions and bring existing customers back (from Viki sell sheet on Total Auto)
Need Help?
- If you have questions about our products, contact us at partners@infutor.com
About Verisk Marketing Solutions
Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit verisk.com/verisk-marketing-solutions
Support contact email address
Support contact URL
Refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
Pricing
Vendor refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
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Legal
Vendor terms and conditions
Content disclaimer
Delivery details
AWS Data Exchange (ADX)
AWS Data Exchange is a service that helps AWS easily share and manage data entitlements from other organizations at scale.
Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Total Automotive Profiles | All historical revisions | All future revisions | Not included | Not included |
Resources
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