
Overview
The purpose of LikeFolio Consumer Purchase Intent & Sentiment data is to give equity investors and corporate stakeholders critical insights into consumer spending behavior and happiness on Main Street before they become news on Wall Street or issues in the boardroom.
Coverage
This product contains four data sets for each of the following publicly-traded companies:
CVS GNC RAD WBAData Descriptions
Purchase Intent Data is generated when a social media user tweets about a brand or product in a manner that indicates the user has very recently, is currently, or is definitely planning to do business with the company. For AAPL this might be "got a new iPhone", for YUM it might be "drive thru at taco bell is", for SFIX it might be "got my first stichfix".
Positive Consumer Sentiment Data is generated when a social media user tweets something positive about a brand or product owned by the covered company.
Negative Consumer Sentiment Data is generated when a social media user tweets something negative about a brand or product owned by the covered company
Mention Count Data is generated when a social media user tweets about any brand or product (including common slang and misspellings).
Historical Data from Jan 1, 2012 through yesterday. Updated Daily.
Purchase Intent Data and both Sentiment Data sets are subsets of total mention count data.
Data in this product has been anonymized and/or aggregated.
Schema
Our data schema is available in this document.
Proof
LikeFolio's 2019 data performance white paper gives examples of how this data may be used to effectively predict future stock price movement, especially leading into quarterly earnings reports.