Sold by: PartnerCloud
Is your company getting maximum revenue impact from its AWS partnership? PartnerCloud PDM provides hands-on AWS Go-To-Market (GTM) and co-sell execution, operating as a dedicated Partner Development Manager to improve AWS field alignment, optimize funding utilization, and drive effective AWS Marketplace execution to increase AWS-driven revenue.
Overview
PartnerCloud PDM is a hands-on AWS Go-To-Market (GTM) and co-sell execution service for technology companies that want to scale their AWS partnership and drive measurable revenue impact. Delivered as an ongoing professional services engagement, this offering provides dedicated Partner Development Manager support focused on improving visibility, strengthening co-sell alignment, and accelerating AWS-driven outcomes.
PartnerCloud engagements span a broad range of AWS partner development and go-to-market responsibilities based on each company’s specific needs and stage in the AWS partner journey.
This service is ideal for partners who require consistent AWS execution, clear operational structure, and sustained momentum across co-sell, funding, and AWS Marketplace motions. PartnerCloud PDM can also support the application of eligible AWS Marketplace commitments toward operational services that accelerate co-sell readiness and AWS-driven revenue, subject to customer agreement terms.
With PartnerCloud PDM, partners receive dedicated Partner Development Manager support that operates across AWS Partner Central, AWS Marketplace, and APN Customer Engagements (ACE), ensuring steady progress, clear accountability, and measurable impact across the AWS partner lifecycle.
KEY BENEFITS
Consistent AWS Partner Management: Dedicated PartnerCloud PDM support that manages day-to-day AWS partner and co-sell operations with clear ownership and accountability.
Co-Sell Acceleration: Improve opportunity quality, advance deals through AWS Customer Engagements (ACE), and strengthen engagement with AWS field sellers.
APN Program Progress: Advance AWS Partner Network (APN) program requirements, improve funding and incentive utilization, and align partner activities with AWS priorities.
AWS Marketplace Growth: Support AWS Marketplace execution, including listing optimization, offer strategy, and Marketplace-enabled deal workflows that shorten sales cycles.
Flexible Engagement Model: Ongoing AWS partner execution without the overhead of building and maintaining a full internal AWS alliance organization.
HOW IT WORKS
Embedded partnership: PartnerCloud functions as part of your team, providing hands-on execution across the AWS partner journey.
Operational support: We advise your co-sell motion, guide ACE workflows, optimize AWS Marketplace activity, and maintain alignment with AWS teams, reducing internal overhead for your sales and leadership teams.
Ongoing collaboration: Weekly or biweekly check-ins, structured reporting, and ongoing GTM execution ensure continuous progress and measurable gain.
WHY PARTNERCLOUD
PartnerCloud was founded by former AWS partner development leaders with deep experience across AWS partner programs, GTM Sprints, and co-sell operations. We understand how AWS field teams operate, what drives partner visibility, and how successful partners unlock growth. Our PartnerCloud PDM offering brings proven AWS execution, clarity, and structure directly into your AWS go-to-market motion to accelerate outcomes across the AWS Partner Network.
Highlights
- Partner Visibility: Many partner solutions and AWS Marketplace listings go largely unseen by AWS sellers and customers. PartnerCloud PDM advises on how to align with AWS priorities and apply proven GTM and co-sell tactics that improve discoverability across tools used by customers (AWS Marketplace, PSF) and sellers (Partner Matching Engine, AWS MP, others).
- Co-Sell Readiness: Advises partners on how to build true AWS co-sell readiness by working backward from what motivates AWS field sellers, including solution differentiation through specialization programs, participation in programs such as ISV Accelerate, and alignment to AWS Marketplace private offer motions. Guidance includes how and when to engage APN Customer Engagements (ACE) as part of a broader, seller-aligned co-sell strategy.
- Funding and Program Strategy: Advises partners on how to use AWS funding programs and incentives, including MDF and other partner benefits, to support visibility and co-sell readiness initiatives. Many partners unknowingly leave available funding unused or misaligned to AWS priorities. Guidance focuses on identifying missed opportunities, avoiding common failure modes, and applying funding in ways that reinforce AWS Marketplace presence, program participation, and seller engagement.
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For support with PartnerCloud PDM, please contact us at support@partnercloud.ai . We provide email support Monday–Friday, 9am–5pm Eastern Time, and typically respond within one business day. Partners receive a dedicated point of contact for reviewing engagement insights and recommendations. Additional documentation and resources are provided during the engagement.
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