Adobe Experience Manager Migration

A productised migration service for enterprises moving from Adobe Experience Manager as part of their digital strategy. The buyer profile is specific: an AEM estate built over years, with accumulated customisations and integrations, an executive sponsor who has decided the licensing economics, operating cost or the engineering velocity has reached the point where moving makes sense. The target may be Magnolia, Contentful, Contentstack, or another platform: TBSCG carries expertise across all of them and is not commercially incentivised to push any specific destination.

AEM migrations are not content-migration projects with an integration layer on top. They are integration-migration projects with a content layer alongside. The estate's custom components, OSGi services, dispatcher rules, workflow logic, and DAM-CMS coupling carry as much business logic as the content does, and none of it lives in a format that an agentic accelerator can read cleanly.

This means the migration's centre of gravity is senior engineering, not AI. The agentic accelerator runs where AEM content is structured enough to automate: standard component instances, page-level content, metadata mapping, asset references. Senior engineers handle what automation cannot: custom component logic translation, OSGi service refactoring, workflow translation, DAM-CMS untangling, integration replatforming, dispatcher rule reinterpretation.

Pretending agentic AI handles an AEM migration end-to-end is a procurement risk. Pretending it cannot accelerate the structured parts is wasted capacity. The honest position is a senior-engineering-led migration with AI applied where it earns its place.

1. Roots. Audit the AEM estate. Catalogue components, services, workflows, integrations, DAM coupling, dispatcher logic, and editorial workflows. Map the customisations that carry business logic versus those that are legacy decoration. Output is a migration brief that distinguishes essential from incidental.

2. Target selection. Recommend a target platform (Magnolia, Contentful, Contentstack, or other) based on your estate, your team capability, your roadmap, and your composability requirements. Vendor-neutral recommendation.

3. Architectural translation. Senior engineering work: design the target architecture, translate AEM custom logic into target-platform constructs, design the new integration layer, untangle DAM-CMS coupling. This is the work AI cannot do.

4. Agentic content move. The accelerator handles the structured content migration in parallel with the architectural translation. Component instances, page-level content, metadata, assets. Validated against the new content model as it lands.

5. Pilot. A representative slice migrated end-to-end including integrations. Real workflows, real editors, real integrations live in the target environment. Issues surfaced before the production run.

6. Deploy. Full migration with the legacy AEM estate parallel-running until the new platform is load-bearing. Phased cutover by site, market, or function.

A migrated estate on the target DXP with structural and editorial parity to the source, plus an architecture rebuilt for the new platform's native patterns rather than transposed from AEM. A documented integration layer your team can extend. A retired AEM stack with associated licensing decommissioned. An archived content history for compliance retention.

AWS Advanced Consulting Partner. Twenty years of enterprise CMS replatforming. Senior engineers on bench with specific AEM outbound experience: custom component archaeology, OSGi service translation, workflow extraction, integration cataloguing, and asset estate untangling. The team has seen what AEM customisations look like after a decade in production and knows how to read them.

Vendor-neutral on target choice. TBSCG is not an Adobe partner, which means there is no commercial incentive to keep you on AEM. Procurement teams find this position easier to defend than partnerships.

The brand position: the endpoint of the engagement is your team running the new platform without us. We are built to be let go.

DXP Value Assessment for Financial Services as the upstream diagnostic. Magnolia Migration, Contentful Migration, or Contentstack Migration as the productised target-specific applications once a destination is chosen. The Agentic Migration Accelerator as the underlying capability. Grove for long-form engineering partnership post-launch. Recovery where an AEM replacement has stalled with a previous supplier and needs taking on.