CRM and marketing system integration with Amazon API Gateway

OneData Software Solutions empowers organizations to unify CRM, marketing automation, and backend systems through an API-first, cloud-native approach. Using Amazon API Gateway as the secure entry point and AWS Lambda for processing logic, OneData builds connected ecosystems that bridge data across customer touchpoints, streamline campaign management, and ensure every system from CRM to marketing automation.

Benefits

• Unified Customer View: Real-time integration eliminates silos between CRM and marketing tools.

• Operational Efficiency: Automated workflows reduce manual data syncing and follow-ups.

• Scalability: API Gateway and Lambda handle large campaign traffic effortlessly.

• Faster Campaign Execution: APIs trigger immediate marketing actions based on CRM events.

• Improved Personalization: Seamless data flow enables hyper-targeted marketing content.

• Security and Compliance: Built-in authentication, encryption, and governance controls.

• Actionable Insights: Consolidated data allows better analytics and ROI measurement.

Use Cases

• Automatically launching email or SMS campaigns when new leads are added to CRM.

• Updating CRM contact records when marketing campaigns record engagement.

• Enabling chatbot interactions to feed CRM data via API Gateway.

• Creating a unified analytics layer across CRM and marketing systems.

• Building customer data APIs for third-party systems or partners.