North America Foot Traffic, POI, and Building Polygon Data

This is a free sample offered on the AWS Marketplace. Please contact dataplor for a custom sample and pricing at contact@dataplor.com . dataplor offers annual subscriptions with weekly updates and usage based pricing options.

1. POIs: Over 40 million meticulously verified and accurately geocoded locations across North America, forming the foundation of all mobility metrics.

2. Building Polygons: Detailed building footprints to enhance spatial accuracy and understand foot traffic distribution within specific structures or complexes.

3. Mobility Data: Aggregated and anonymized device movement information to analyze where, when, and how populations travel.

This foot traffic product addresses a significant gap in location intelligence by combining precise POI data with accurate foot traffic counts. Traditionally, businesses rely on demographic or static market data, which often fails to capture the dynamic nature of consumer behavior. By including foot traffic insights, businesses can gauge not just the market potential of a location but also its real-world popularity and activity patterns.

This enhanced perspective allows users to:

• Assess economic trends and evolving consumer interests.
• Benchmark competitor performance with greater accuracy.
• Pinpoint underserved market opportunities.
• Develop precise, data-driven forecasts.

• Retail Expansion: Identify high-traffic areas for store openings.
• Marketing Optimization: Target areas with high consumer engagement.
• Real Estate Decisions: Evaluate potential commercial properties based on visitor trends.
• Competitor Analysis: Understand customer flows to competitor locations.
• Urban Planning: Inform city planners about pedestrian dynamics.

1. Best-In-Class POI & Mobility Foundation

• Rigorous Verification: Each POI undergoes a multi-step validation process, ensuring real-world accuracy down to a granular level.
• Contextual Metadata: Rich attributes, such as categories, brand affiliation, and operational status, guarantee that you know exactly what and where you are analyzing.
• Continuous Updates: Our POI & mobility database is refreshed in near real-time, so your analysis is always grounded in the most current information available.

2. Building Polygons for Enhanced Spatial Detail

• Precise Boundaries: Map foot traffic within the exact physical outline of stores, malls, offices, and other buildings.
• Better Accuracy in Densely Populated Areas: Polygon-level data reduces the margin of error common in highly concentrated urban centers.

3. High-Frequency Mobility Metrics

• Visits & Foot Traffic Counts: Understand how many people visit a specific POI or building and how long they stay.

4. Privacy-Compliant & Secure

• Anonymized & Aggregated: All data is anonymized to safeguard individual privacy.
• Regulatory Adherence: Complies with CCPA, GDPR, and other international privacy standards.