UST Retail Media Network: Shopper Data and Retail Media Platform

UST Retail Media Network is a cloud-native retail media platform that enables grocery and retail enterprises to monetize first-party shopper data and create new, recurring revenue streams. Built on the Footprints AI engine and deployed securely in your AWS environment, it unifies POS, loyalty, Wi-Fi, digital signage, web, and app data into privacy-safe shopper profiles that fuel high-performing retail media campaigns.

With a single control plane, retailers, CPG brands, and agencies can plan, activate, and measure omnichannel retail media across in-store, on-site, and off-site channels. The platform delivers closed-loop sales attribution, AI-driven insights, and end-to-end managed services, allowing enterprises to build a scalable, white-label Retail Media Network with minimal IT effort and a faster time to revenue.

Key Features

• AWS-Native, Private Deployment: Deployed directly in your AWS account for full control of data, security, and compliance. No third-party data transfer. Your shopper data stays within your own infrastructure.
• Unified Shopper Data and Identity Graph: Connects POS, loyalty, Wi-Fi, web/app, and digital signage sources into an omnichannel shopper data platform using probabilistic offline-to-online identity resolution.
• AI-Powered Audience and Prediction Engine: Generates dynamic audiences based on shopping missions, life stage, propensity to buy, brand switching, and new-to-brand potential using advanced machine learning.
• Omnichannel Activation and Orchestration: Runs campaigns across in-store screens, in-store radio, websites, mobile apps, email/SMS, paid social, CTV, and DOOH, all managed through one platform.
• Closed-Loop Measurement and Attribution: Links campaign exposure to transactional data for precise sales attribution at the SKU, store, and shopper level. Supports real-time dashboards and customizable attribution windows.
• Real-Time Insights and Intelligence Copilot: Offers an interactive AI assistant for marketers and merchandisers to query campaign data, shopper behavior, and category performance without technical expertise.
• Wi-Fi Analytics and In-Store Intelligence: Delivers footfall tracking, dwell time, zone heatmaps, and new vs returning visitor analytics to connect in-store behavior with campaign outcomes.
• Smart Shelf and Contextual Content: Integrates with digital shelves and edge devices to deliver contextually relevant content based on stock levels, time of day, and shopper segment, enabling smarter in-store engagement.
• API-First, Extensible Architecture: Easily integrates with existing CDPs, data lakes, ad servers, and BI tools via REST APIs. Scales for single-channel or full retail media network deployments.
• Managed Services and Operations Support: Includes implementation, integration, and campaign operations provided by UST. Optional media sales, billing, and reporting services help monetize faster with minimal internal resources.

Benefits

• Unlock a New Revenue Stream: Transform first-party data and in-store media assets into a recurring, high-margin retail media network revenue channel.
• Boost ROAS for Brands and Agencies: Offer CPG advertisers and agencies deterministic sales attribution and closed-loop insights that increase confidence and ad investment.
• Monetize First-Party Data Securely: Keep data private within your AWS environment while offering brands valuable, privacy-safe targeting and measurement capabilities.
• Enhance Shopper Experience and Loyalty: Deliver more relevant, timely content across in-store, on-site, and off-site touchpoints to drive satisfaction and repeat visits.
• Accelerate Time to Value: Launch quickly using UST’s turnkey deployment model, integrations, and managed services, reducing IT workload and risk.
• Simplify Marketing and IT Operations: Centralize campaign management, data activation, and measurement in one platform to eliminate siloed tools and manual reporting.
• Drive Category and Brand Growth: Use predictive insights and AI-driven audience targeting to design always-on campaigns and category programs that drive sales and increase brand awareness.
• Future-Proof Retail Media Investments: Built on a scalable, AWS-native, AI-powered architecture that supports new data sources, channels, and analytics as your network expands.