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    Agentic Shopping AI Assistant for E-commerce Platforms

     Info
    Search and filter UX puts the burden of product discovery on the shopper. NeenOpal's Agentic Shopping Assistant changes the dynamic: it engages customers in natural conversation, builds a contextual understanding of their requirements through multi-turn dialogue, retrieves and ranks relevant products from live catalog data using Bedrock Embeddings, and guides selection through to purchase, reducing browse-to-buy friction and improving basket quality across digital retail channels.

    Overview

    Digital retail catalogs have grown faster than the interfaces designed to navigate them. Shoppers face search results that optimize for popularity over relevance, recommendation engines that reflect platform metrics more than individual need, and specification-heavy product pages that require effort to compare. The result is high drop-off between browse and purchase, elevated return rates from mismatched buying decisions, and a customer experience that doesn't reflect the depth of knowledge available within the catalog itself.

    NeenOpal's Agentic Shopping Assistant removes the navigation burden from the shopper. The assistant engages through natural conversation, builds contextual understanding of requirements across multiple turns, retrieves semantically relevant products from live catalog data, supports comparison and specification queries, and guides the customer from discovery to purchase initiation without requiring them to understand how the catalog is organized.

    What We Deliver • Multi-turn conversational interface on Amazon Bedrock with persistent session context maintained across the shopping journey • Real-time catalog retrieval using Bedrock Embeddings and semantic search, matching shopper intent against live product data • Preference modeling that refines recommendations based on stated constraints, browsing signals, and purchase history where available • Comparison and specification assistance enabling shoppers to evaluate options across relevant attributes in conversation • Cart and checkout integration for direct purchase initiation from within the assistant session • Analytics covering conversation flows, drop-off patterns, and recommendation acceptance rates for continuous optimization

    Where This Applies • E-commerce and digital retail platforms with large catalogs where search and filter UX creates discovery and conversion friction • Consumer electronics and technical product retailers where specification-heavy purchasing requires guided decision support • B2B procurement portals where buyers need to match product specifications to requirements across complex and frequently updated catalogs • Subscription and reorder workflows where conversational interfaces improve replenishment accuracy and average order value

    Why NeenOpal • Agentic architecture maintains full conversation context across turns, enabling requirement refinement without the customer repeating themselves • Semantic retrieval using Bedrock Embeddings surfaces relevant products beyond keyword matching, reducing zero-result and low-relevance discovery experiences • Conversation-to-conversion analytics connect session behavior to purchase outcomes, enabling data-driven optimization of recommendation logic • Built on Amazon Bedrock with AWS-native scalability to handle peak traffic without degradation in response quality or latency

    Highlights

    • Multi-turn agentic reasoning maintains full shopper context throughout the discovery session, refining recommendations as requirements evolve without requiring restated preferences or repeated search attempts.
    • Semantic catalog retrieval via Bedrock Embeddings matches shopper intent against live product data beyond keyword matching, reducing zero-result experiences and low-relevance recommendations in large catalogs.
    • Conversation-to-conversion analytics connect session behavior to purchase and return outcomes, creating a continuous feedback loop for improving recommendation accuracy and reducing post-purchase friction.

    Details

    Delivery method

    Deployed on AWS
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    NeenOpal Inc. is proud to be an AWS Advanced Tier Services Differentiated Partner, recognized for delivering innovative, scalable, and secure cloud solutions. As a data, AI & cloud-driven consultancy, we specialize in harnessing the power of AWS to drive measurable business outcomes.

    Our team of AWS Certified experts is dedicated to staying at the forefront of cloud advancements, ensuring you receive cutting-edge solutions tailored to your unique needs. With AI, Data & Analytics and SaaS Competency, Managed Service Provider accreditation and multiple AWS Service Deliveries and FTR-validated solutions, we are an AWS trusted partner for businesses across industries.

    Explore our comprehensive services at https://www.neenopal.com/powering-business-transformation-with-aws-and-neenopal.html  . For tailored pricing or professional support, contact us at aws_marketplace@neenopal.com  - your gateway to AWS excellence.