HCLTech Media-IQ | AI-Driven Media Archival&Content Intelligence on AWS

Media companies face operational and financial challenges managing massive archives—tape libraries, siloed NAS systems, fragmented metadata, and unpredictable retrieval costs. Legacy "store-and-forget" models limit content reuse, delay restoration for monetization opportunities, and incur hidden cloud costs through inefficient storage tiering.

The HCLTech Media-IQ solution delivers an intelligent media supply chain designed for petabyte-scale content. Unlike standard migrations, Media-IQ utilizes a proprietary "Touch-and-Go" ingestion strategy that avoids the 30-day minimum duration fees of standard cloud tiering. It combines Amazon Bedrock Data Automation for deep content understanding with a "Master Vault" architecture to minimize Total Cost of Ownership (TCO) while maximizing asset liquidity.

Key Benefits and Features:

• Designed to Reduce Total Cost of Ownership (TCO) "Touch-and-Go" Strategy: Utilizing Amazon S3 Standard for transient processing (avoiding S3 Standard-IA minimum duration penalties) before immediately transitioning masters to Amazon S3 Glacier Deep Archive.

Predictive Optimization: Automated Amazon SageMaker models analyze storage logs and marketing calendars (via Amazon AppFlow) to "pre-warm" assets only when needed, preventing expensive rush-retrieval fees.

Eliminate CapEx: Remove reliance on physical tape libraries, climate control costs, and multi-million dollar hardware refresh cycles.

• AI-Ready Metadata & Semantic Discovery

GenAI Content Intelligence: Automate metadata extraction using Amazon Bedrock Data Automation to identify celebrities, scene context, and sentiment.

Vector Search: Enable "Google-like" semantic search in Amazon OpenSearch Service, allowing editors to find clips by concept (e.g., "Tense car chase") rather than just filename. Instant Visual Preview: Automated generation of lightweight H.264 proxies via AWS Elemental MediaConvert, kept in hot storage for instant viewing without restoring the vaulted master.

• Enable Data Sovereignty and Compliance

Master Vault Security: Deploy in supported AWS Regions to align with data residency laws. Immutable Preservation: Leverage S3 Object Lock in Compliance Mode to ensure "Golden Masters" are tamper-proof and align with retention mandates. Zero-Trust Ingest: Integrate seamlessly with on-premises storage using AWS Direct Connect and AWS DataSync for checksum-verified, bit-perfect migration.

• Automated & Observable Infrastructure

Serverless Orchestration: Automate complex ingest and restore lifecycles using AWS Step Functions, removing manual operator overhead. Governance Layer: Deep operational visibility via Amazon Athena and Amazon QuickSight, ensuring all AI predictions and storage moves are based on governed, auditable data.

Our Proven Methodology

Our engagement follows a simple three-step process to ensure success:

1. Assessment: We analyze your current archival landscape, tape/NAS dependencies, and perform a "Dark Data" assessment to estimate TCO savings.
2. Solution Design: We tailor the Media-IQ architecture, defining the "Touch-and-Go" retention policies, GenAI prompt engineering, and the "Master Vault" vs. "Proxy" workflow.
3. Validation & Deployment: We deploy a proof-of-concept using a subset of your data to validate the predictive restore logic and search capabilities before full-scale migration.

Solution Scope, Prerequisites, and Responsibilities

• Scope of Offering: This professional services offering includes the assessment, solution design, and deployment of the HCLTech Media-IQ platform on AWS. The engagement delivers a tailored reference architecture that addresses operational efficiency, GenAI integration, and cost optimization.

• Prerequisites: Customer must have an established AWS account and landing zone. Customer must provide access to their NAS/tape archive inventory and metadata sources for integration planning.

• Shared Responsibility Model:

• HCLTech: Delivers the professional services outlined in the assessment, design, and deployment phases of this engagement. Optional managed services are available under a separate contract.

• Customer: Owns archival content, manages access policies, and is responsible for ongoing operation of the deployed solution.

• AWS: Provides and maintains the underlying cloud infrastructure in line with the AWS Shared Responsibility Model. See AWS documentation for more details.