Canada Consumer Segmentation – Block / Postal Code

Canada Consumer Segmentation provides a powerful set of consumer classification systems developed that assess the socio-economic and geodemographic portraits of neighborhoods across Canada. It consists of analysis variables and two segmentation systems, including international and market-optimized categories. The data is based on census, government and commercial data.

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Overview

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Overview

Canada Consumer Segmentation data enables marketers and analysts to segment, portrait and analyze consumers and markets, providing valuable insights for database marketing, customer segmentation and network planning.

Based on key demographic and socio-economic characteristics, Canada Consumer Segmentation data classifies households into categories and groups. The market specific segmentation consists of 54 categories organized into 11 groups. The international segmentation is grouped into 5 income types and further divided into 25 standard life stage categories for consistent classification when comparing across countries. Additional analysis variables provided relate to presence of children, adult age, family size, property type and average income in local currency.

Data complies with local privacy laws and is based on census, government and commercial data.

Client Credentialing

In order to streamline the process of credentialing for data access, please provide the following in the use case section in the verification step once you hit the subscribe button:

Company Name
Full Business Address
State of Incorporation
Company Contact Name
Company Contact Email Address
Company Contact Phone Number
Intended Use Case

QUICK FACTS

Canada Consumer Segmentation:

Is ideal for neighborhood-level analysis and trending.
Provides two segmentation systems with groups and categories as well as key variables for each geography.
Is available at a small geographical level Canadian block / postal code.
Easily integrates into most systems for mapping and analysis.

Geographic Level of Aggregation

Data has been anonymized to the block/postal code level, representing no fewer than 100 individuals per geography aggregated. File contains data for 493,192 Block / Postal Codes.

Formats

This product is delivered as a tab delimited text file (.txt)

Update Frequency

Canada Segmentation data files are updated as data is available.

Permitted Uses

See Acxiom’s Data Use Agreement.

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Pricing

Canada Consumer Segmentation – Block / Postal Code

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Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.

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12-month contract (1)

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Dimension	Description	Cost/12 months
Product Access	Dimension that grants access to the product for subscribers.	$12,675.00

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Dimensions summary

This listing uses a contract pricing model with one dimension: Product Access measured in Units. You buy access to the consumer segmentation data at the block and postal code level for Canada. A single dimension means there are no tiers, instance sizes, or usage add-ons to compare. You commit to the contract, and the Units grant your subscription access to the product. Pricing scales with the number of Units you purchase under the agreed contract term.

Top-of-mind questions for buyers

What does one Unit of Product Access grant?

One Unit grants your subscription access to the Canada consumer segmentation data at the block and postal code level. Units are the counted item that unlocks the product under your contract. You add Units to expand the access your agreement covers.

How does my cost change if I need more access?

Cost scales with the number of Units you purchase under the contract. Adding Units raises the total; fewer Units lowers it. There are no tiers or usage add-ons, so the count of Units is the single factor driving what you pay.

What kind of data does this listing provide access to?

You get consumer segmentation data for Canada, organized at the block and postal code geographic level. This supports demographic, household, and segmentation planning and targeting. The Product Access Units grant your subscription entry to this dataset under the contract terms.

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