AWS Partner Central CRM Automation & Integration

PartnerCloud CRM Automation is a custom integration and workflow automation service designed for AWS Partners that want to connect their CRM of record directly to AWS Partner Central and APN Customer Engagements (ACE). PartnerCloud builds tailored integrations for Salesforce, HubSpot, Attio, Pipedrive, and other CRM platforms, allowing partners to manage their AWS co-sell motion from the systems their teams already use.

Every engagement is customized around the partner's existing CRM, sales process, and desired AWS workflow. PartnerCloud can synchronize opportunity data between systems, eliminate duplicate data entry, automate ACE submissions and updates, give partners control over which opportunities are shared with AWS, and build custom workflows that match how the partner runs its business.

Partners can also extend AWS Partner Central capabilities directly into their CRM, including agent-powered experiences enabled through Model Context Protocol (MCP). This creates opportunities to interact with Partner Central data and capabilities without requiring users to constantly move between systems. Eligible AWS funding may be available to significantly reduce the cost of implementation.

This professional services offering relates to AWS Partner Central, APN Customer Engagements (ACE), and Partner Central capabilities available through Model Context Protocol (MCP).

Eliminate Duplicate Data Entry: Keep CRM and AWS Partner Central opportunity data synchronized, reducing the need for teams to manually enter and maintain the same information across multiple systems.

Custom CRM Integration: Connect Salesforce, HubSpot, Attio, Pipedrive, or other CRM platforms to AWS Partner Central with an integration designed around your existing systems and processes.

Automated ACE Workflows: Automate opportunity creation, updates, synchronization, and other ACE activities to make AWS co-sell operations faster and easier to manage.

Control What Gets Shared with AWS: Define the rules and workflows that determine which CRM opportunities are shared with AWS, giving your team control over its co-sell pipeline.

Partner Central Agents in Your CRM: Bring agent-powered Partner Central experiences directly into your CRM through MCP, allowing your team to access and act on AWS partnership information within the tools they already use.

Built Around Your Business: Rather than forcing your team into a predefined connector or workflow, PartnerCloud builds the integration and automation around how your organization wants to operate.

AWS Funding Optimization: PartnerCloud can help identify and leverage eligible AWS funding programs that may significantly reduce the cost of your CRM integration and automation project.

Workflow Discovery: PartnerCloud works with your team to understand your CRM environment, current Partner Central processes, co-sell strategy, and desired future-state workflow.

Custom Integration and Automation: We design and build the connection between your CRM and AWS Partner Central, including the data synchronization, business rules, ACE workflows, agent experiences, and automations that matter to your organization.

Testing and Deployment: PartnerCloud validates the integration against your desired workflows and helps deploy it into your operating environment.

Designed to Evolve: Your AWS partnership and sales processes will change over time. The solution can be extended with new workflows, automations, data exchanges, and Partner Central capabilities as your needs evolve.

PartnerCloud was founded by former AWS partner development leaders with deep experience across AWS Partner Central, ACE, AWS co-sell operations, partner programs, and funding mechanisms. We understand both the technology required to connect these systems and the AWS partnership processes the integration needs to support.

The result is more than a CRM connector. PartnerCloud CRM Automation gives AWS Partners a customized operating layer between their CRM and AWS Partner Central, helping teams spend less time maintaining systems and more time building pipeline, collaborating with AWS, and growing their AWS business.