Digital Marketing – Simple Email Service

OneData Software transforms digital marketing through deep integration with Amazon Simple Email Service (SES), enabling businesses to automate and scale their email communications with precision, security, and intelligence. Their platform supports both transactional emails (e.g., order confirmations, alerts) and marketing campaigns (e.g., newsletters, promotions), delivering content-rich, personalized messages to targeted audiences.

Using AWS Lambda and S3, OneData dynamically generates email templates based on real-time data—such as inventory updates, customer behavior, or system events—and triggers delivery via SES’s high-throughput infrastructure. This ensures timely, relevant outreach that boosts engagement and conversion rates.

OneData’s SES-powered system includes advanced features like:

• Segmentation and tagging for audience targeting
• SPF, DKIM, and DMARC for authentication and reputation management
• Bounce and complaint tracking via Amazon SNS
• Real-time analytics for performance insights
• CloudWatch monitoring for operational visibility

Beyond email, OneData integrates SES into a broader digital marketing stack that includes SEO, PPC, social media, and content marketing—creating a unified platform for omnichannel campaign orchestration. Their AI agents and predictive analytics optimize campaign timing, content relevance, and audience targeting, while their cloud governance and ERP integration ensure compliance and operational scalability. This end-to-end solution empowers businesses to manage the full lifecycle of customer engagement—from acquisition and nurturing to retention and reactivation—without the overhead of traditional email systems. With OneData, clients gain a competitive edge in digital outreach, backed by the reliability and scalability of AWS.