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Digital Advertising Essentials is a comprehensive course taking learners on a journey through the exciting, ever-evolving world of digital advertising. Join thousands of certified industry professionals from companies like Amazon, Nielsen, and Yahoo.
Overview
How do advertisers buy digital ads? What technologies do sites use to sell digital ads? How does digital ad targeting work? How is data used? What is an identity graph? Why does all of this matter?
Digital Advertising Essentials is a comprehensive 5-hour course and certification. The course is perfect for professionals that are new to the digital ad industry, seasoned veterans who need a refresher, or AWS builders. We give learners all the tools they need to understand the complex advertising landscape.
Digital Advertising Essentials provides advertising and marketing industry context and use-cases for AWS for Marketing & Advertising services such as:
- AWS RTB Fabric
- AWS Clean Rooms
- AWS Entity Resolution
- Amazon Marketing Cloud
Students completing this course will gain a professional-level understanding of where AWS for Advertising & Marketing services fit into modern advertising, marketing, and publisher tech stacks.
Highlights
- Over 5 hours of content across 10 topics and 33 lessons
- Created by and for industry professionals
- Earn a digital certification you can share on LinkedIn
Details
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Delivery method
Deployed on AWS
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Pricing
Custom pricing options
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