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Total Consumer Insights - Base File

Provided By: Verisk Marketing Solutions

Total Consumer Insights - Base File

Provided By: Verisk Marketing Solutions

Total Consumer Insights is a licensed data set that provides rich demographic, behavioral, and household information on 266 million individuals or 120 million households. Please contact us for pricing at partners@infutor.com.

Product offers

The following offers are available for this product. Choose an offer to view the pricing and access duration options for the offer. Select an offer and continue to subscribe. Your subscription begins on the date that your request is approved by the provider. Additional taxes or fees might apply.

Public offer

Payment schedule: Upfront payment | Offer auto-renewal: Not supported
$0 for 12 months

Overview

Description

Total Consumer Insights is the most comprehensive collection of U.S. consumer shopper data available. Total Consumer Insights leverages Verisk Marketing Solution’s industry-leading consumer Identity Graph consisting of demographic and location data (lat/long coordinates, including geo level precision assignments), offline contact markers, Connex segmentation clusters, and nearly 30 Census fields. The file also contains the demographics and behavioral insights from:

  • Read more about Total Consumer Insights here: Total Consumer Insights Overview 

  • Verisk proprietary deterministic demographic data

  • Rich transaction history and consumer passion index from MarketShare and Consumer Passion - Index data

  • Connex Cluster segmentation and purchase targets -- read more about Connex Clusters here: Connex Cluster Overview )

  • Census data, including interpolated data

  • Auto (up to 4 vehicles) + metadata + analytics intelligence (in-market auto scores)

Please Note: Data is not to be purchased to be resold or used for digital activation purposes, please see End User Agreement. For reseller use cases or for digtial activation please contact partners@infutor.com.

File Layout

View the file layout here: Total Consumer Insights File Layout 

Use Cases

  • Outbound: Increase Marketing Reach

  • Outbound: Improve Loyalty, Retention, and Upsell

  • Optimize CRM/CDP: Enhanced Intelligence for Analytics and/or Segmentation

  • Retain, Upsell and/or Cross-Sell Existing Customers

  • Extend and Enhance Consumer, Verticalized, Identity and Lead Generation Dataset

Need Help?

About Verisk Marketing Solutions

Verisk Marketing Solutions, the business unit of Verisk (Nasdaq: VRSK) that provides data solutions to marketers, was formed in 2022 through the integration of Infutor, Jornaya, and Contact State. Combining identity resolution and consumer intelligence solutions with unique insights into in-market behaviors and the highest standards in the industry for data security and privacy, Verisk Marketing Solutions provides differentiated value as a key data partner to CMOs, marketing teams, and publishers. For more information, please visit verisk.com/verisk-marketing-solutions

Support contact email address

Partners@infutor.com

Support contact URL

https://infutor.com 

Refund policy

Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com

Provided By
Verisk Marketing Solutions 
Fulfillment Method
AWS Data Exchange

Data sets (1)

You will receive access to the following data sets

Revision access rules
All historical revisions | All future revisions
Contains sensitive information
Name
Type
Data dictionary
AWS Region
TOTAL CONSUMER INSIGHTS
Not included
US East (Ohio)

Usage information

By subscribing to this product, you agree that your use of this product is subject to the provider's offer terms including pricing information and Data Subscription Agreement . Your use of AWS services remains subject to the AWS Customer Agreement  or other agreement with AWS governing your use of such services.

Support information

Support contact email address
Partners@infutor.com
Support contact URL
https://infutor.com 
Refund policy
Refunds are not offered on this product. For questions or concerns, contact partners@infutor.com
General AWS Data Exchange support
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