"There is huge value in making a positive impact with digital marketing efforts. Customers expect to see the brands they know and love do more to make responsible environmental impacts.

There is an increasing need to reduce the impact of digital marketing efforts on the environment as it relates to storing expired promotional emails. • Reduction of Carbon Footprint: Deletion of expired emails reduces the impact of long term storage of expired promotions • Quantify your Impact: Companies can calculate their impact from an all up perspective down to the individual user • Create a Community: With Impactless email companies can create a movement to drive community engagement with their brands efforts in sustainability. • Do More for your Clients: Media agencies who manage their customers CRM estate can offer this as an additional service to create more value for their clients.

The solution leverages a number of leading edge serverless AWS technologies, including Cloudfront, API Gateway, Lambda, and RDS. AWS generative AI technologies are being leveraged to support content displayed on the user interface, however, care has been taken to ensure technology across the stack is being used in a mindful way such that the solution does not unnecessarily contribute to the problem the tool is attempting to solve.

Critically, close attention was paid to the data privacy and security elements when developing this solution, with several rounds of 3rd party accredited testing undertaken."