Overview

Product video
Pay-i is an enterprise grade financial governance platform built to measure and maximize the ROI of GenAI initiatives, transforming raw telemetry into live, use case level business metrics. The platform bridges the critical gap between technical metrics and business outcomes by connecting every model call, prompt, and agent step to real business value, whether that's revenue lift, productivity gains, or cost efficiency. With cloud agnostic support across OpenAI, Anthropic, AWS Bedrock, Azure, Google Vertex, and more, Pay-i provides complete financial governance and transparency for organizations struggling to prove GenAI impact to their boards. Key capabilities include Value Equations that convert KPIs into CFO-ready dollar metrics, a Use Case Leaderboard that ranks every chatbot and agent by ROI, and observability showing how prompts and model changes impact margins instantly. The platform's Unit Economics Tracking reveals true cost distributions (not just averages) for every agent workflow, while A/B Impact Testing enables data-driven trade-offs between latency, failures, cost, and business outcomes. Advanced features like Agent Visibility trace multi-step workflows to prevent runaway costs, and the Forecasting Engine predicts ROI under different usage and pricing scenarios before deployment. Deploy Pay-i into your VPC for enterprise-grade security (SOC II compliant, Private Link support). In a market where 72% of CIOs cite measurement as their top GenAI blocker and only 13% of leaders report significant value from AI investments, Pay-i delivers the financial transparency and control needed to transform GenAI from an experimental cost center into a value-generating competitive advantage. Walk into your next board meeting with concrete data showing which initiatives deserve investment and which should be terminated.
Highlights
- Transform GenAI spend into measurable business value: Track real-time unit economics and KPIs at the use-case level, proving ROI for every model call, prompt, and agent step across your entire GenAI portfolio.
- Optimize cost-to-impact ratios with live visibility: Balance performance, latency, and cost trade-offs while monitoring how model changes affect business outcomes, enabling data-driven decisions that maximize GenAI ROI.
- Unified FinOps platform for multi-cloud GenAI: Gain complete cost transparency across AWS, Azure, OpenAI, Anthropic, and other providers with forecasting, budgeting controls, and cross-functional dashboards from engineering to executive level.
Details
Unlock automation with AI agent solutions

Features and programs
Financing for AWS Marketplace purchases
Pricing
Dimension | Description | Cost/12 months |
|---|---|---|
Enterprise | Please contact sales@pay-i.com for a private offer | $9,999,999.00 |
Enterprise Subscription (Public Placeholder) | Publicly listable subscription tier. Includes full enterprise functionality. Please contact sales@pay-i.com for tailored enterprise pricing. | $9,999,999.00 |
Vendor refund policy
Vendor does not accept refunds
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Content disclaimer
Delivery details
Images & CloudFormation Stack
- Amazon EKS
Helm chart
Helm charts are Kubernetes YAML manifests combined into a single package that can be installed on Kubernetes clusters. The containerized application is deployed on a cluster by running a single Helm install command to install the seller-provided Helm chart.
Version release notes
Version 0.0.1
Provides access to Pay-i images, compatible with EKS via CloudFormation Template
Additional details
Usage instructions
For product documentation, visit: https://docs.pay-i.com/docs/getting-startedÂ
Once access is granted to the Marketplace Images, please run the accompanying CloudFormation Template found here:
Cloudformation Variables:
ClusterName: Unique name for your Pay-i EKS cluster (e.g., pay-i-production). Use lowercase letters, numbers, and hyphens only.
HostedZoneId: Your Route53 Hosted Zone ID. The domain must already be delegated to Route53.
HostedZoneDomainName: The domain name matching your hosted zone (e.g., pay-i.yourcompany.com). Pay-i will automatically create api. and developer. subdomains.
EnablePublicAccess: Choose false for VPC-only access (requires VPN), or true for internet-facing deployment. Default: false.
DbName: PostgreSQL database name. Default: payi.
DbInstanceClass: RDS instance size. Use db.t3.medium for POC
BackupRetentionDays: Number of days to retain automated database backups (1-35). Default: 7.
EnableDeletionProtection: Set to true for production to prevent accidental database deletion, or false for testing. Default: false.
VendorSupportAccountId: Pay-i's AWS account ID for support access. Default: 116839936358. Do not modify.
VendorSupportExternalId: External ID for secure support access. Default: payi-marketplace-support-2025. Do not modify.
TemplatesBucket: S3 bucket containing CloudFormation templates. Default: pay-i-marketplace-bucket. Do not modify.
TemplatesBucketRegion: AWS region for templates bucket. Default: us-west-2. Do not modify.
TemplatesVersion: CloudFormation templates version. Default: 0.0.1. Do not modify.
Complete the form and create the stack. This will create the following resources:
Complete the form and create the stack. This will create the following resources:
Infrastructure Components
- VPC & Networking: VPC, public/private subnets, NAT gateways, internet gateway, VPC endpoints
- EKS Cluster: Managed Kubernetes cluster with node groups for application workloads
- RDS PostgreSQL: Managed database instance with automated backups
- S3 Bucket: Application data storage
- Cognito User Pool: User authentication and authorization
- Route53 Private Hosted Zone: Internal DNS management
- Secrets Manager: Secure storage for database credentials and Cognito configuration
- IAM Roles: Service roles for EKS, External Secrets Operator, external-dns, and application components
- EC2 Instance that installs helm
Deployed Applications
- External Secrets Operator: Synchronizes AWS Secrets Manager secrets into Kubernetes
- external-dns: Manages Route53 DNS records for Kubernetes services
- Pay-i Application: Complete Pay-i platform including backend API, developer portal, and database migrations
Deployment Time
The complete stack typically takes 30-45 minutes to deploy, with the majority of time spent on EKS cluster creation and application installation.
Post-Deployment
After successful deployment, the Pay-i application will be accessible via your hosted zone. Private or Public access can be toggled via CloudFormation parameters
Resources
Vendor resources
Support
Vendor support
Email support@pay-i.comÂ
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.