AWS Professional Services

PurePlay Cloud is a specialist AWS consultancy delivering cloud transformation outcomes for Australian organisations across financial services, healthcare, ISVs, retail, education and the public sector. We are an AWS Advanced Tier Services Partner working toward AWS Migration Competency and AWS Generative AI Competency, with delivery referenced by AWS account teams across Australia and New Zealand.

PurePlay Cloud is a 100% AWS-focused consultancy with a highly experienced, AWS-certified team based entirely in Australia. We do not split our attention across other hyperscalers, and we do not deliver from offshore — every engagement is led and executed locally by our engineers and architects who own the outcome end-to-end. Our specialisations focus on DevSecOps transformations and delivering high-quality services through automation and modern application architectures. We adopt a defence-in-depth architecture approach to each engagement ensuring secure design and implementation throughout. Our delivery practice combines deep AWS engineering with AI-enabled tooling across discovery, code analysis, test automation, documentation and operations, allowing us to compress traditional consulting timelines and deliver outcomes faster than market norms.

Our professional services span the full project lifecycle — from strategic assessments and business case formation, through landing zone design, mobilisation and migration, application and data modernisation, through to ongoing managed services and continuous engineering uplift. The categories below describe the capabilities our team delivers across this lifecycle.

AWS Cloud Foundations

• Multi-account AWS Landing Zone design and build using AWS Control Tower and Landing Zone Accelerator
• Network architecture, identity federation and security baseline configuration
• Infrastructure-as-Code automation
• Centralised logging, monitoring and audit tooling deployment

Migration & Mobilisation

• AWS MAP-aligned migration assessments, TCO analysis and multi-scenario business cases
• 7Rs application portfolio strategy with wave-based execution planning
• VMware/Azure/GCP-to-AWS migration and licensing exit programs
• Cutover orchestration with rehearsal, validation and rollback automation

Application Modernisation

• Container modernisation on AWS
• Serverless application development on AWS
• CI/CD pipeline design and implementation with embedded security and observability

Data & Analytics

• Heterogeneous database migration and modernisation to AWS
• Data governance, lineage and sensitive-data classification

Generative AI

• Production-grade Generative AI solutions on Amazon Bedrock with Guardrails and observability
• Retrieval-Augmented Generation (RAG), Bedrock Agents and Amazon Q (Business and Developer) rollouts

Operate & Optimise

• AWS Managed Services and Site Reliability Engineering with Australian on-call coverage
• Well-Architected Reviews across all six pillars with remediation backlog management
• FinOps and Optimisation & Licensing Assessment (OLA) engagements with continuous cost engineering

Engagement Model Engagements begin with a complimentary scoping conversation. We assess eligibility for AWS funding programs before any commercial commitment, so AWS investment is maximised against your project and run costs. All work is delivered against a Statement of Work with defined acceptance criteria, transparent reporting cadence, and PurePlay Cloud engineering ownership end-to-end. Getting Started Once an order is placed, our Client Engagement team will reach out within one business day to confirm scope, schedule the kick-off and identify the AWS funding pathways that apply to your engagement