BlueMarble Retail: Telcom Comprehensive Sales and Distribution Platform

Visible to buyers on product page under Overview section BlueMarble Retail from Comviva Technologies is a robust sales and distribution solution tailored for telecom operators to optimize their ecosystems. Natively built on AWS, it connects OEMs, CSPs, dealers, and retailers for seamless inventory tracking, order fulfillment, and partner engagement across physical and digital channels. It addresses key challenges like partner attrition, low visibility, and channel conflicts by providing tools for onboarding, site management, and performance insights.

Powered by AWS for reliability and performance:

• Core Architecture: Amazon Elastic Kubernetes Service (EKS) with NVIDIA GPUs for handling complex hierarchies and real-time processing.

• Security and Scalability: AWS WAF, Elastic Load Balancing, and Cognito for secure access and high availability.

• Data Management: Amazon S3, EFS, RDS, and OpenSearch for inventory storage and quick analytics.

• Intelligent Features: Business rules for stock forecasting, geo-fencing for site management, and AI insights for sales trends.

• Integration: Omnichannel support with automated workflows for orders, returns, and settlements.

This platform minimizes stockouts, accelerates fulfillment, and fosters partner loyalty through transparent wallets, incentives, and gamification. Operators can build scalable networks, manage hierarchies, and drive revenue with data-driven strategies, all while ensuring compliance and efficiency.

Key Features

1. Partner Onboarding and Management: Automated self-onboarding, hierarchy capture, and lifecycle stages for direct, franchise, and reseller partners, with headless API-first design for flexible integrations.

2. Inventory and Stock Tracking: Real-time visibility, forecasting, audits, and low-stock alerts to prevent overstocking or shortages.

3. Order Fulfillment: Streamlined processes with approvals, warehouse selection, shipments, and post-fulfillment support like returns.

4. Site and Geo-Management: Geo-fencing for regions, sales areas, clusters, and sites with ratings, schedules, and operational tracking, supported by TM Forum Platinum Badge conformance for standards adherence.

5. Incentives and Settlements: Commission configurations, wallet management, reconciliations, and transparent revenue-sharing.

6. Analytics and Engagement: Performance insights, gamification, feedback surveys, and Intelligence (AI) MCP leveraging Model Context Protocol for agent-to-agent communications in agentic workflows.

7. Intelligence (AI): Our AI stack runs on AWS with Bedrock for foundation models, SageMaker for training and deployment, and S3 for scalable storage. Lambda and EC2 power our compute needs, while CloudWatch, IAM, and Billing & Cost Management ensure security, monitoring, and cost efficiency.

Benefits

1. Reduce partner attrition by up to 30% through transparent contracts, training access, and performance tracking for stronger relationships.

2. Cut operational costs with automated workflows for ordering, fulfillment, and settlements, minimizing manual errors.

3. Improve inventory accuracy and forecasting to avoid stockouts, ensuring timely delivery and higher customer satisfaction.

4. Ensure compliance and security with TM Forum standards and AWS-native tools, supporting global distribution networks.

5. Boost sales performance with geo-hierarchies, incentives, and insights, as proven in CSP ecosystems.

6. Innovate with AI MCP for agentic automation, enabling real-time decisions and efficiency gains up to 40%.