AWS Partner Readiness Diagnostic

How ready is your company to build a high-impact AWS partnership? Most AI, tech, and services companies underestimate what it actually takes to become a thriving AWS partner. It's not just about having a good product or a signed APN agreement — strategic fit, technical maturity, and go-to-market execution all have to come together, and most teams have never stopped to score themselves against all three at once.

The AWS Partner Readiness Diagnostic is a free, 12-question self-assessment built to give you a clear, evidence-based view of where your organisation stands — and exactly where your biggest gap is holding you back.

Take the diagnostic: https://awsdiagnostic.theaiembrace.com/ 

Why this matters? AWS partnerships are increasingly competitive, and AWS itself is raising the bar on what "partner-ready" looks like — deeper technical validation, more structured co-sell expectations, and closer scrutiny of Marketplace listing quality. Companies that treat their AWS partnership as a side project consistently lose ground to those that treat it as a core growth motion with real ownership, resourcing, and a plan. This diagnostic exists to help you find out, in under 5 minutes, which category you're in.

What it measures? The diagnostic scores you across the three pillars that determine AWS partnership success:

Partnership Foundations — how clearly your AWS strategy and target track (ISV, SI, consulting, reseller) are defined, how well your offering maps to AWS's core priorities, how fluent you are in APN tiers and requirements, and how much leadership buy-in and ownership the partnership actually has.

Technical & Solution Readiness — your alignment with the AWS Well-Architected Framework, the depth of your certified technical bench, your Foundational Technical Review (FTR) status, the maturity of your AWS Marketplace listing, and how well your product integrates with core AWS services like identity, billing, and deployment automation.

Go-to-Market & Commercial Readiness — how structured your co-sell motion is with AWS sales teams via Partner Central/ACE, how effectively you use AWS funding programmes like MDF and POA, whether you have AWS-validated case studies ready for co-marketing, and how well you can track and report AWS-sourced and AWS-influenced pipeline.

What you get, free:

An overall readiness score out of 100 A full breakdown across all three pillars Your strongest dimension — your relative advantage Your priority focus area — the highest-impact opportunity to work on Personalised insight cards based on your specific answers

It takes under 5 minutes, requires no account, and there's no commitment beyond your email address.

Go deeper with the full report For teams that want more than a score, a full diagnostic report is available as a paid add-on. It includes question-level analysis of every answer, a detailed gap analysis, prioritised recommendations, a 90-day roadmap tailored to your results, and a 30-minute results debrief call with THE AI EMBRACE's Telma to help turn the findings into an actionable plan.

Who this is for? This diagnostic is built for AI, tech, and services companies at any stage of their AWS journey — whether you're just starting to explore the AWS Partner Network, you're mid-way through building out technical and go-to-market capability, or you're already an established partner looking to identify what's holding back your next tier of growth.

Wherever you land, THE AI EMBRACE can help you close the gap. We work hands-on with AWS partners on partnership strategy, technical readiness, and go-to-market execution — built specifically for AI, tech, and services companies navigating the AWS Partner Network.