Hydrolix and TrackIt: Agentic AI Data Observability

Transform Massive Log Volume into Actionable Intelligence Media and entertainment companies generate enormous volumes of operational log data that often become too expensive to store at full fidelity and require specialized engineering resources to query. The Hydrolix and TrackIt solution solves these challenges by providing a unified, AI ready data foundation tailored to your specific environment.

The Power of Hydrolix: High Performance, Low Cost Data Lake Hydrolix serves as your centralized data lake and single source of truth for all time stamped structured log data across the media stack. Its patented compression technology reduces log storage costs by up to 98% compared to competitors, enabling full fidelity retention across months or years rather than days. The columnar architecture and distributed query engine deliver sub second response times on petabyte scale datasets, providing the performance required for real time agentic AI workflows.

Native AWS and Ecosystem Integrations The solution connects natively to critical AWS services:

• Amazon CloudFront delivery logs
• AWS Elemental MediaLive encoder and channel telemetry
• AWS Elemental MediaTailor ad insertion and personalization logs
• Third Party Sources: Ingests data from video players like CMCD, QoE analytics platforms such as Mux, DSPs/SSPs, and application logs to eliminate blind spots.

TrackIt: Custom Integration and Deployment of AI Agents and Dashboards TrackIt acts as the professional services implementation partner, delivering a custom integration tailored to your architecture. A TrackIt solutions architect maps the customer's log sources, defines what a unified data lake would look like, and scopes the project tailored to their environment. TrackIt brings a repeatable deployment playbook and pre built integration patterns to stand up your Hydrolix cluster on AWS. They implement predefined AI agents and build custom dashboards against the customer's real data. They build and validate the cross system data schemas that make unified analysis possible, handing over a running, validated environment with natural language query capabilities in place. The customer sees their data unified in a single queryable layer with AI powered natural language querying.

Agentic Operations and Natural Language Query The solution includes an MCP server layer that acts as a translation layer between business questions and database queries. Business users can query the system in plain English from day one to instantly correlate data across systems that were never designed to talk to each other. Analysis that previously required hours of engineering time completes in seconds.

Measurable Business Outcomes

• Faster Issue Resolution: Identify root causes in seconds, leading to faster issue resolution and lower operational cost.
• Cost Efficiency: Realize up to 98% reduction in storage costs compared to legacy tools.
• Proactive Anomaly Detection: Surface leading indicators of infrastructure problems before they impact viewers, reducing viewer churn.
• Democratized Data: Give product managers and executives direct access to operational intelligence via plain English queries.