The Customer Life Score is a personalised, future-spend estimator, machine-learning driven solution, designed to mine your customer shopping data and produce easy access insights on your customers' future spend. It can help marketers to run more effective campaigns through the identification of the right customers and right timing, resulting in reduced customer frictions, improved conversions and increased revenue. Enterprise loyalty programs can also benefit from this solution in more effective membership management; from retaining and growing the customer-base to preventing potential churns. The solution returns the forecasted future-spend for each individual, as well as the analytics of their historical spend. The combination of these provide deep insights on an individual's spending pattern, relative to themselves and to other customers. To help you start monetising from this solution, we also provide a set of sample use cases. These are available in the support information.