Overview
AWS Channel Activation is a structured implementation engagement that builds the operational infrastructure ISVs and Systems Integrators need to co-sell with AWS field teams and transact through AWS Marketplace. It connects directly to AWS Partner Central (ACE), AWS Marketplace listing and private-offer workflows, and the PDM/field relationship model that drives joint pipeline.
Most growth-stage ISVs have an AWS partnership on paper but no functioning channel. No ACE pipeline hygiene, no field relationships generating referrals, no Marketplace listing configured for private offers, and no internal cadence to keep the motion running. This engagement fixes that -- standing up every component required to convert AWS into a repeatable source of revenue.
The engagement is phased with clear milestones: ACE pipeline hygiene and submission workflows, PDM and field relationship activation, Marketplace listing and private-offer configuration, and the operational cadence and assets your team needs to run the channel independently after delivery.
Built and delivered by a former AWS Senior Manager with 8+ years inside the AWS partner ecosystem, this is not strategy advice -- it is hands-on implementation from someone who ran this motion at AWS and knows exactly what the field expects from a partner.
Highlights
- Net-new AWS channel infrastructure: ACE pipeline, Marketplace listing, private-offer configuration, and field relationships -- built from scratch.
- Structured, phased engagement with clear milestones so your team owns the motion after delivery.
- Built by a former AWS Senior Manager with 8+ years running co-sell and Marketplace programs inside the AWS partner ecosystem.
Details
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Pricing
Custom pricing options
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Support
Vendor support
Engagement support is provided directly by ISVLinks throughout the active Channel Activation engagement. Reach your assigned Engagement Lead by email at [support@isvlinks.com ] or via the scheduling link provided at kickoff.