Sold by: Tech Mahindra
Comviva’s MobiLytix™ Real Time Marketing is an AI-powered, cloud-native platform that drives revenue growth through hyper-personalized, multi-channel customer engagement.
It seamlessly integrates with AWS services like Amazon S3, RDS PostgreSQL, MSK, and EKS to deliver real-time decisioning at scale.
With 120+ AI models and auto-scaling capabilities, it empowers businesses to transform CVM journeys while ensuring high availability and performance.
Overview
MobiLytix™ Real Time Marketing, an AI-powered real-time decisioning and customer engagement orchestration platform supports end-to-end multi-channel marketing campaign automation. This comprehensive solution empowers businesses to engage across the customer lifecycle, right from activation and onboarding to AI driven upsell, cross-sell, engagement, monetization and churn management. Built on AWS's robust cloud infrastructure, the platform leverages key services including Amazon S3, RDS PostgreSQL, MSK, EKS to ensure enterprise-grade performance. Following AWS best practices, the architecture implements scalable computing and automated workflows while maintaining strict security controls, high availability, and disaster recovery capabilities through AWS's global infrastructure. Key Features: MobiLytix™ Real Time Marketing offers a rich set of features designed to enhance customer experience, drive incremental revenue and prevent churn. Key features include real time centralized decisioning, AI powered hyper-personalization & continuous experimentation, customer journey automation, omni-channel orchestration, via an intuitive user-friendly interface Real-time Centralized Decisioning: Process data in milliseconds to deliver right offers, at the right time to the right prospects, in real time.
AI-Powered Hyper-Personalization: Deliver contextual messaging that adapts in real time to customer behaviors across channels. Intuitive Flexible Interface: Launch high-impact marketing campaigns with an intuitive, marketer-friendly platform. Customer Journey Automation: Drive complex customer journeys, sending reminders, tracking uptake, driving multi-stage campaigns via a single canvas. Omni-Channel Orchestration: Ensure seamless, sub-second customer journeys across legacy & digital channels with prebuilt integrations, to provide unified customer experience. AI-Driven Experimentation: Continuously optimize campaign performance with automated, real-time AI experiments that improve effectiveness with Next Best Action, Offer, Channel and Time. Dashboard and Reporting: Track and manage customer activities, offer uptake, communication tracking on a centralized dashboard and reporting tool. Operations Support: System performance monitoring, real time alerting and log management.
Highlights
- Personalized Marketing Campaigns: Configure and execute end-to-end marketing campaigns, driven via multiple entry triggers, micro-segmentation, AI powered offer decisioning and automated journey orchestration
- Real Time AI Powered Hyper-personalization at Scale: Right offers, at the right time, through the right channel, all in milli-seconds
- Seamless Integration: Easily integrate with upstream and downstream ecosystem applications with a low / no code integration gateway
Details
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Delivery method
Deployed on AWS
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Support
Vendor support
Please reach out to MobiLytixRTM@comviva.com for further communication