Sold by: Plauti
Enable a true customer 360 within Salesforce!
Plauti Data Management (PDM) is a complete data management solution that is native to Salesforce. Unify all customer data and create a trusted customer view, right within Salesforce.
4.4
Overview
Plauti transacts solely through Private Offer, so please get in touch with us at aws.privateoffers@plauti.com . The pricing below is a sample solution only.
Plauti Data Management (PDM) is a complete data management suite that is 100% native to Salesforce. PDM is designed with advanced data quality tools, and allows you to unify all customer data and create a trusted customer view right within Salesforce. With PDM, end-users receive alerts and suggestions when inserting or updating a record in Salesforce, including possible duplicates and suggested addresses, phone numbers, and email addresses. In addition to these features, PDM offers a range of mass actions to save time and increase productivity, such as updating, deleting, assigning tasks, converting, and assigning ownership. Users can also quickly find records by using the extensive filters and adjust any number of records by running a batch job. PDM is configured and customized into your Salesforce org easily. It is secure, compliant, and is Large Data Volume (LDV) ready. PDM offers several options for how to run jobs, allowing you to offload data processing tasks to your own local machines, in the Saleforce cloud, or in the Plauti Cloud.
Highlights
- BOOST PRODUCTIVITY AND REVENUE Empower your teams with deduplicated, standardized, validated and verified records. Salespeople are guaranteed unique records with valid contact data. Make sure your support has a true customer 360 when answering tickets.
- IMPROVE CUSTOMER EXPERIENCE & PERSONALIZATION No more double or lacking touchpoints in the customer journey. Merge and consolidate records to create a single source of truth (SSOT), the basis for personalization in your sales and marketing efforts.
- INCREASE SALESFORCE ROI Bad data ruins your forecasting, decision making, automation, and (Einstein) AI efforts. Implement a data hygiene system with PDM and increase the ROI of your Salesforce and sales & marketing stack.
Details
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Delivery method
Deployed on AWS
New
Introducing multi-product solutions
You can now purchase comprehensive solutions tailored to use cases and industries.
Features and programs
Financing for AWS Marketplace purchases
AWS Marketplace now accepts line of credit payments through the PNC Vendor Finance program. This program is available to select AWS customers in the US, excluding NV, NC, ND, TN, & VT.
Pricing
Pricing is based on the duration and terms of your contract with the vendor. This entitles you to a specified quantity of use for the contract duration. If you choose not to renew or replace your contract before it ends, access to these entitlements will expire.
Additional AWS infrastructure costs may apply. Use the AWS Pricing Calculator to estimate your infrastructure costs.
Dimension | Description | Cost/12 months |
|---|---|---|
PDM Tier 1 (Available through private offer only) | Plauti Data Management Suite T1 | $50,000.00 |
Vendor refund policy
Plauti does not offer a refund policy. For more information see our usage terms.
Legal
Vendor terms and conditions
Upon subscribing to this product, you must acknowledge and agree to the terms and conditions outlined in the vendor's End User License Agreement (EULA) .
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Vendors are responsible for their product descriptions and other product content. AWS does not warrant that vendors' product descriptions or other product content are accurate, complete, reliable, current, or error-free.
Delivery details
Software as a Service (SaaS)
SaaS delivers cloud-based software applications directly to customers over the internet. You can access these applications through a subscription model. You will pay recurring monthly usage fees through your AWS bill, while AWS handles deployment and infrastructure management, ensuring scalability, reliability, and seamless integration with other AWS services.
Resources
Vendor resources
Support
Vendor support
AWS infrastructure support
AWS Support is a one-on-one, fast-response support channel that is staffed 24x7x365 with experienced and technical support engineers. The service helps customers of all sizes and technical abilities to successfully utilize the products and features provided by Amazon Web Services.
Customer reviews
Evren T.
Unreliable Service and Poor Customer Support
Reviewed on Jul 04, 2026
Review provided by G2
What do you like best about the product?
I like that Plauti lives 100% inside of Salesforce.
What do you dislike about the product?
I don't like that different duplicates can show to different users for no reason and they weren't able to help us with it. What's really frustrating is that we had some people changes in our company, and our bill accidentally went unpaid. Instead of giving us any heads up, they just shut off access at the end of their day, so we couldn't reach them. There was no payment link, and it caused issues on saving any changes to all leads, opportunities, and accounts for our entire organization. We asked for a 1-day extension as our entire business was halted, and they told us no. We chose to uninstall and used the money that we would've paid them to get a custom solution built because giving money to a company that has no leeway for a one-day extension while we sort out the accounting mess is just insane.
What problems is the product solving and how is that benefiting you?
I use Plauti for handling duplicate records since it lives 100% inside of Salesforce.
Manufacturing
Plauti: Seamless Salesforce Integration and Reliable Deduplication
Reviewed on Apr 23, 2026
Review provided by G2
What do you like best about the product?
Three things particularly convinced us during deployment:
Native Salesforce Integration. Plauti runs as a Managed Package directly in Salesforce – no middleware, no external data flows, no separate login. For admins and end users, it feels like a natural part of Salesforce. The implementation went smoothly, with no significant user training required.
Transparent Licensing Structure. The pricing model is clear and predictable. No hidden per-record fees, no opaque credit consumption, no "talk to sales". A big plus for IT budget planning – the internal business case could be established cleanly and reliably.
It actually solves the problem. Our Salesforce environment has grown organically over many years, with a correspondingly high number of duplicates across accounts, contacts, and leads. Previously, we tried various approaches – native Salesforce duplicate rules, custom SOQL scripts, manual cleanup, other tools – and none achieved a reliable, scalable result. Plauti delivered exactly that: reliable fuzzy matching, flexibly configurable match scenarios, controlled merging at the field level, and mass deduplication at a quality we could trust.
Native Salesforce Integration. Plauti runs as a Managed Package directly in Salesforce – no middleware, no external data flows, no separate login. For admins and end users, it feels like a natural part of Salesforce. The implementation went smoothly, with no significant user training required.
Transparent Licensing Structure. The pricing model is clear and predictable. No hidden per-record fees, no opaque credit consumption, no "talk to sales". A big plus for IT budget planning – the internal business case could be established cleanly and reliably.
It actually solves the problem. Our Salesforce environment has grown organically over many years, with a correspondingly high number of duplicates across accounts, contacts, and leads. Previously, we tried various approaches – native Salesforce duplicate rules, custom SOQL scripts, manual cleanup, other tools – and none achieved a reliable, scalable result. Plauti delivered exactly that: reliable fuzzy matching, flexibly configurable match scenarios, controlled merging at the field level, and mass deduplication at a quality we could trust.
What do you dislike about the product?
Honestly, there is little to criticize about the pure functionality – the tool worked as expected for us. What you should know in advance: Plauti provides you with very powerful tools, but the quality of the result depends on how carefully you define the match scenarios beforehand. So it's not a true "one-click deduplication" – you should invest time in configuration and testing with a small subset before the first mass run. This is not a product deficiency, but the nature of data quality – but anyone expecting a plug-and-play miracle should adjust this expectation.
What problems is the product solving and how is that benefiting you?
Our Salesforce environment has grown organically over many years – accordingly, significant duplicates had accumulated in accounts, contacts, and leads. Before Plauti, we had already invested a considerable amount of internal development time:
native Salesforce duplicate rules, our own SOQL scripts, manual cleanup runs, various smaller tools.
No approach delivered a result that we trusted enough to roll out on a large scale.
Plauti solved this and provides us with:
a reliable, reproducible deduplication process with configurable match scenarios
controlled merging with clear control over which field values are retained
mass deduplication without manual review of each individual record
prevention of new duplicates during ongoing operations
The concrete benefit for us: a measurably cleaner CRM data set, increased trust in the data across sales and marketing, and freed IT capacity that we previously invested in unsuccessful in-house developments.
native Salesforce duplicate rules, our own SOQL scripts, manual cleanup runs, various smaller tools.
No approach delivered a result that we trusted enough to roll out on a large scale.
Plauti solved this and provides us with:
a reliable, reproducible deduplication process with configurable match scenarios
controlled merging with clear control over which field values are retained
mass deduplication without manual review of each individual record
prevention of new duplicates during ongoing operations
The concrete benefit for us: a measurably cleaner CRM data set, increased trust in the data across sales and marketing, and freed IT capacity that we previously invested in unsuccessful in-house developments.
Jonathan W.
Affordable, No-Frills Duplicate Management—Best for Experienced Users
Reviewed on Oct 20, 2025
Review provided by G2
What do you like best about the product?
Straight to the point duplication management without the extras. Very affordable
What do you dislike about the product?
Requires a good understanding of how duplicates are found and how to resolve them.
What problems is the product solving and how is that benefiting you?
Streamline duplication management. Replaces the limited native Salesforce duplicate rules. Allows easy resolution for found duplicates.
Andreia S.
100% inside Salesforce which is a plus!
Reviewed on Aug 24, 2025
Review provided by G2
What do you like best about the product?
Seamless automations that work very well in deduping.
What do you dislike about the product?
Too many options can make it hard to figure out the right one,.
What problems is the product solving and how is that benefiting you?
it makes me waste no time contacting duplicate accounts/leads.
Dan A.
Transitioned to a stand alone add on to SF.com. Works great for what we ened
Reviewed on Jan 16, 2025
Review provided by G2
What do you like best about the product?
It makes the assigning of our inbound leads easy and fast.
What do you dislike about the product?
It does what it says it will. No complaints
What problems is the product solving and how is that benefiting you?
Makes the distribution of our leads easy, fast, and very efficient. I can make the adjustments to the percentages for each rep on the fly, when I need to. Very easy to use and then you can get the reports for who got what.