Sold by: Applying Consulting
Applying Consulting helps organizations replace uniform pricing with data-driven, segment-based pricing models. We analyze usage behavior, measure price elasticity, and build the analytics foundation to maximize revenue without growing your customer base.
Overview
Applying Consulting is an AWS Advanced Partner helping organizations unlock revenue growth through data-driven pricing strategy. Most organizations apply a single price to all customers — leaving money on the table from segments willing to pay more, while losing price-sensitive customers who would stay at a lower price point.
Our Pricing Analytics service transforms behavioral and usage data into actionable pricing insights, enabling organizations to design segment-specific pricing models based on evidence, not intuition.
What we deliver:
- Usage and behavioral data analysis to understand consumption patterns per customer segment
- Customer segmentation by value, behavior, and willingness to pay
- Price elasticity modeling: how does demand respond to price changes by segment?
- Pricing model recommendations by segment (tiered pricing, usage-based, freemium thresholds)
- Revenue impact simulation: projected revenue under different pricing scenarios
- Pricing analytics dashboard for ongoing monitoring and experimentation
- A/B testing framework for pricing strategy validation
Who needs this: SaaS companies evaluating pricing tiers and feature packaging. Retail and eCommerce optimizing promotional pricing by segment. Financial services designing credit product pricing by risk profile. Any organization with heterogeneous customers and a uniform pricing model.
Business impact: Pricing optimization increases revenue without increasing the customer base. Identification of segments willing to pay more enables value-based pricing. Reduction of price-sensitive churn through targeted lower-tier offers. Data-driven pricing as a permanent organizational capability.
This service relates to Amazon QuickSight, Amazon Athena, Amazon S3, Amazon SageMaker, and AWS Glue.
Proven with Caja los Andes.
Highlights
- Pricing is not intuition — it is data. Applying Consulting analyzes your usage behavior, segments customers by willingness to pay, models price elasticity, and designs segment-specific pricing recommendations that maximize revenue without growing your customer base.
- Revenue impact simulation under different pricing scenarios, A/B testing framework for pricing strategy validation, and an ongoing pricing analytics dashboard. Move from a single uniform price to a data-driven, segment-based pricing model.
- Proven with Caja los Andes. Applicable to SaaS (tier and packaging design), retail (promotional pricing by segment), financial services (credit product pricing by risk), and any organization with heterogeneous customers and uniform pricing.
Details
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Delivery method
Deployed on AWS
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Pricing
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Support
Vendor support
Applying Consulting provides data analysis, modeling, and dashboard support throughout the pricing analytics engagement.
Support channels:
- Email CO: sales.colombia@applying.cloud
- Email PE: sales.peru@applying.cloud
- Website: https://www.applying.cloud
- Business hours: Monday to Friday, 9:00 AM – 6:00 PM (Lima, Peru / Bogotá, Colombia)
- Service delivery language: Spanish
Support scope: Buyers receive a data readiness assessment, segmentation analysis, price elasticity modeling, pricing scenario simulation, dashboard implementation, and A/B testing framework setup. Natural follow-on: Personalization Engines, ML Pipelines for deeper segmentation models.