Customer Genomics is our inhouse built platform for powering customer decisioning with intelligence @speed and scale. It executes next best experience recommendations at every stage of a customer’s relationship journey with client businesses.Over the last 6-7 years we have solved personalization use cases through Customer Genomics for clients from various business domains such as Asset Management, Consumer & Corporate Banking, Insurance, Telecom, Healthcare, CPG etc making it a truly domain-agnostic platform.

Customer Genomics has also garnered several awards and recognition: Forrester Wave: Leader in Customer Analytics 2019 and 2021, ANA Genius in Digital Marketing Award 2016, Innovators in Artificial Intelligence Award 2019, Awarded by ESOMAR at their global conference for best Behavioral Sciences research application two years in a row.

Customer Genomics built using AWS Elasti Cache, Elastic Beanstalk, Redshift and EC2.