Overview
Customer Genomics is our inhouse built platform for powering customer decisioning with intelligence @speed and scale. It executes next best experience recommendations at every stage of a customer’s relationship journey with client businesses.Over the last 6-7 years we have solved personalization use cases through Customer Genomics for clients from various business domains such as Asset Management, Consumer & Corporate Banking, Insurance, Telecom, Healthcare, CPG etc making it a truly domain-agnostic platform.
Customer Genomics has also garnered several awards and recognition: Forrester Wave: Leader in Customer Analytics 2019 and 2021 , ANA Genius in Digital Marketing Award 2016, Innovators in Artificial Intelligence Award 2019, Awarded by ESOMAR at their global conference for best Behavioral Sciences research application two years in a row.
Customer Genomics built using AWS Elasti Cache, Elastic Beanstalk, Redshift and EC2.
Highlights
- Customer Genomics ensures speed of development, AI sophistication by using cutting-edge algorithms and scalability to new data sources and future business use cases of personalization by: Leveraging every data signal to create a single customer view
- Build an always-on, automated and self-learning recommendation engine on this view, for next best experience through ensemble of AI algorithms
- The customer view is updated with every new signal and the AI engine with every customer response
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