Marketplace Expansion AI Agent

Through the Marketplace Expansion AI Enablement program by ília, organizations design and implement a Generative AI-powered commerce intelligence and automation architecture securely built on AWS infrastructure.

This Professional Services engagement activates AI agents that orchestrate marketplace operations, catalog intelligence, churn risk detection, and revenue optimization. The agents learn from structured and unstructured enterprise data — including marketplace activity, catalog status, login frequency, transactional history, growth metrics, and operational signals — transforming raw data into contextual, revenue-driven insights.

Scope of Services The engagement includes: AI and Data Readiness Assessment Commerce and Growth Use Case Prioritization Secure Cloud Architecture Design on AWS Data Lake and ETL Pipeline Implementation (AWS Glue + Amazon S3) Churn Risk Clustering Model Configuration Multi-Agent Orchestration Strategy (LangChain + Amazon Bedrock) RAG Architecture for contextual AI responses Prompt Engineering and Model Optimization WhatsApp and Marketplace Integration Enablement Governance Frameworks (auditability, monitoring, access control) Performance Monitoring and Continuous Optimization

AI Capabilities Delivered The AI agents automate and enhance key digital commerce workflows: Automated catalog creation and enrichment AI-generated product descriptions and optimized titles AI-based product image generation Real-time churn risk detection (cluster-based segmentation) Growth opportunity identification Marketplace performance recommendations Intelligent co-pilot for sellers via WhatsApp and application interface Product status updates and catalog management automation

Data is processed through ETL pipelines into a secure AWS data lake. Structured and behavioral information is transformed into knowledge assets interpreted by foundation models through Amazon Bedrock (including Claude models), enabling contextual recommendations and predictive insights.

AWS Integration Architecture The solution leverages AWS-native services for scalability, security, and enterprise-grade performance: Amazon Bedrock (foundation model access and generative AI enablement) Amazon S3 (data lake and asset storage) AWS Glue (ETL and data transformation) AWS Lambda (AI orchestration and serverless processing) Amazon API Gateway (secure integration layer) Amazon DynamoDB (structured operational data) Amazon Redshift (advanced analytics and churn intelligence insights) Amazon EventBridge / Amazon SNS (event-driven automation) AWS IAM (identity and access management) AWS KMS (encryption and key management) Amazon CloudWatch (monitoring and observability)

Where required, the architecture supports secure external integrations and messaging platforms via API Gateway and event-driven processing.

Reference Architecture AI Orchestration Layer Application + AWS Lambda + EventBridge + Amazon Bedrock

Commerce Data Intelligence AWS Glue → Amazon S3 (Data Lake) → Bedrock (LLM Processing)

Churn & Growth Analytics Operational Data → Amazon Redshift → Insight Generation

Marketplace & Channel Integrations Amazon API Gateway + Event-driven automation

Security & Governance Layer AWS IAM + AWS KMS + Amazon CloudWatch

Operating Model ília customizes, fine-tunes, and operationalizes AI models according to each client’s business context, aligning architecture, data strategy, and automation workflows with commercial objectives and marketplace dynamics. By combining data intelligence, generative AI, and AWS cloud scalability, organizations transition from reactive marketplace management to a predictive, AI-augmented operating model. The result is a hybrid framework where human expertise and intelligent automation converge to deliver faster time-to-market, reduced operational workload, improved seller experience, scalable digital revenue growth, and stronger competitive positioning across multiple marketplaces.