Sold by: Prosper Insights & Analytics
Deployed on AWS
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency. Zero PII. CCPA and HIPAA Compliant. Data file lists the Percentage Propensity by Zip for the answer "Comfortable Shopping in Stores."
Overview
Zip Propensity Data is derived from Prosper's US Monthly Consumer survey. The survey data is modeled to Zip Code level. Source data was collected in July 2020, during the Covid-19 Coronavirus Pandemic, capturing behavior changes and preferences of over 7,800 adults during the National Emergency.
Data file lists the answer to the survey question: “When your State Governor allows, which of the following activities do you feel comfortable engaging in/going to. (Check all that apply)”. The data file lists the Percentage Propensity by Zip for the answer "Comfortable Shopping in Stores."
Prosper's US Monthly Consumer survey is conducted once a month for over 18 years. The survey monitors how consumers are feeling about the economy, shopping behavior, future purchase intentions, public policies and more. Prosper’s Zip Propensity Data allows end-users to drill down into specific geographic segments as well as creating proprietary aggregate areas and consumer personas with those geographic codes. Prosper data is anonymous. Zero PII. CCPA and HIPAA Compliant.
Uses of this data include:
- Geographic Analysis: Create consumer personas based on geographic areas
- Propensity Models: Estimate consumer psychographic variables for any list that contains zip code or larger geo attribute; targeting applications
- Enhance other Datasets: Provides a method for merging Prosper data with other data sets that have zip codes
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Dimension | Cost/12 months |
|---|---|
ProductAccess | $1,800.00 |
Dimensions summary
This listing uses a single contract-based pricing dimension, billed by units (JuntoDimension). You commit to a set quantity for the contract term rather than paying per hour or by usage. There are no separate tiers, instance sizes, or add-ons to compare. The product delivers a propensity model that scores how comfortable consumers are shopping in stores, drawn from consumer behavioral intent data. Your total cost scales with the number of units you commit to under the contract.
Top-of-mind questions for buyers
A unit is the metering measure for this contract. You commit to a set quantity of units for the term, and your cost scales with that quantity. The listing does not further define how each unit maps to model outputs, so confirm the exact unit mapping with the vendor before purchase.
You receive a propensity model that scores how comfortable consumers are shopping in stores. It draws on privacy-compliant consumer behavioral intent data collected monthly. The output is a predictive signal you can use to anticipate consumer action before it appears in sales or transactions.
This is a contract model, so you commit to a fixed unit quantity for the term rather than paying per hour or by variable usage. Your cost scales with the committed quantity. To change the number of units, you adjust your contract commitment rather than expecting automatic overage charges.
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Delivery details
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Additional details
You will receive access to the following data sets.
Data set name | Type | Historical revisions | Future revisions | Sensitive information | Data dictionaries | Data samples |
|---|---|---|---|---|---|---|
Zip Propensity - Comfortable Shopping in Stores | All historical revisions | All future revisions | Not included | Not included |
Resources
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